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Yokohama Tire partners with Subaru Motorsports USA

  3/15/2019 - Santa Ana, CA - Yokohama Tire announced it has formed a marketing and motorsports partnership with Subaru Motorsports USA this season. Yokohama will provide technical support, as well as Advan A053 rally tires, for the Subaru Rally Team USA’s (SRTUSA) campaign in American Rally Association (ARA) events. In addition to the ARA activation, Yokohama will team up with Subaru for the One Lap of America race. Yokohama will also work with Subaru on content and social media programs, as well as activation at select rally races and Subie enthusiast events. “We’re really looking forward to an exciting season with Subaru Motorsports USA,” said Andrew Briggs, Yokohama’s vice president of marketing and product management. “They are going to be great partners and we’re honored to be supporting their talented drivers with our proven Advan products.” “Yokohama is a world leader in tire technology, and a brand we trust as an OEM supplier for our production cars,” said William Stokes, motorsports manager for Subaru of America. “We’re excited to welcome them to the team for the 2019 rally season and showcase the capabilities of the Advan A053 on the WRX STI.” Briggs said Yokohama is supporting SRTUSA’s full-time competitors David Higgins (the 2018 ARA champion) and Oliver Solberg in ARA. The first event is the 100 Acre Wood Rally, March 15-16, in Missouri. Additionally, action sports star and Nitro Circus co-founder Travis Pastrana (the 2017 ARA champion) will compete in two ARA events in a third Subaru. “It's been awesome working with Yokohama on so many platforms over the past couple years,” Pastrana said. “Yokohama had the best tire on the market when we tested for last year’s NRX, and early testing on their rally tire proved the tires were fast and consistent. I can't wait to push them to the limits at the Oregon Trail Rally and other ARA events this year in my Subaru.” The Yokohama-Subaru-Pastrana connection will also extend once again to One Lap of America, May 4-10. Pastrana and fellow Nitro Circus member Blake “Bilko” Williams, both Team Yokohama members and the winners of last year’s Stock Touring division, are back again, with a twist. This time, instead of being teammates, Pastrana and Bilko are taking on each other in the iconic race. They will be going head-to-head in identical Subaru WRX STI Type RA’s shod with Yokohama Advan tires. Pastrana is ready. “Last year’s One Lap event was a blast,” he said. “Bilko and I got a chance to experience the event and push the Subaru STI to its limits. There was too much trash talking in the car and we decided at the end of last year’s event that we had to do it again…with the same car as we raced last year but on different teams! This year is going to be even better.” The Subaru Motorsports USA partnership adds to the extensive list of 2019 North American-based motorsports activities both on- and off-road for Yokohama. This includes the IMSA Porsche GT3 Cup Challenge USA by Yokohama, the Porsche GT3 Cup Challenge Canada by Yokohama, the Porsche Pikes Peak Trophy by Yokohama, Global Time Attack and Super Lap Battle USA, 24 Hours of Lemons, Spec MX-5 Challenge, TrophyLite, One Lap of America, Yokohama NORRA Mexican 1000 and Yokohama Sonora Rally.

Monday, March 25, 2019

Rubber Division, ACS now offering all training courses remotely - click to expand

GM to invest $300 million, add 400 jobs at Michigan plant for new Chevrolet electric vehicle - click to expand

Birla Carbon to increase base prices for all carbon black markets in North America - click to expand

Davis-Standard¹s global converting platform featured at ICE USA - click to expand

Global market for stabilizers forecast to reach $5.5 billion by 2025 - click to expand

Friday, March 22, 2019

TA Instruments introduces new Rheo-Raman accessory for the Discovery hybrid rheometer - click to expand

ARPM announces Innovation Symposium on April 18 - click to expand

YourMechanic adds Goodyear.com for tire sales and installation services - click to expand

Adhesive tapes market projected to reach $69 billion by 2022 - click to expand

Book of the day - Fatigue, Stress and Strain of Rubber Components, by Judson Bauman - click to expand

Thursday, March 21, 2019

Plastics & Rubber Technology Conference calls for abstracts - click to expand

Ace Products & Consulting hires business manager - click to expand

Yokohama Tire's mobile tire specs app for dealers wins iF Design award - click to expand

Global thermoplastic elastomers market size is forecast at $27.8 billion by 2026 - click to expand

TA Instruments analyzer tests for mechanical behavior of materials - click to expand

Wednesday, March 20, 2019

Southeast Asia tire market projected to grow at a CAGR of over 7.5 percent through 2024 - click to expand

U.S. market for low rolling resistance tires forecast with a CAGR of 10.8 percent through 2028 - click to expand

Michelin launches Agilis CrossClimate tire for small business owners and commercial fleets - click to expand

Firestone Liberia to shed 800 jobs by April 2019 - click to expand

Safic-Alcan acquires Langley-Smith & Company - click to expand

Tuesday, March 19, 2019

Cooper launches new long haul steer tire as part of its PRO Series commercial line - click to expand

Kraton to build Cariflex semi works latex unit in Brazil - click to expand

Mitsui Chemicals pursues applications for temperature-sensitive elastomer - click to expand

Nitrile butadiene rubber latex market forecast at $2.4 billion by 2025 - click to expand

Hankook Tire adds Nissan Altima to growing original equipment portfolio - click to expand

Monday, March 18, 2019

Cabot announces feedstock surcharge for all carbon black products sold in North America - click to expand

Continental announces largest organizational change in company history - click to expand

Global silane and silicone market was estimated at $14.4 billion in 2017 and is expected to hit $22.03 billion in 2025 - click to expand

Trinseo hosts one-day process safety workshop for undergraduate chemical engineering students in China - click to expand

Global mold release market forecast with a CAGR of 5.7 percent through 2023 - click to expand

Market Reports

Global automotive tire market forecast to grow with a CAGR of 6.3% through 2027 - click to expand

Global nitrile gloves market is expected to reach $3.30 billion by 2026 - click to expand

The synthetic latex polymers market is projected to grow at a CAGR of 5.41% through 2024 - click to expand

Global market for stabilizers forecast to reach $5.5 billion by 2025 - click to expand

Adhesive tapes market projected to reach $69 Billion by 2022 - click to expand

Global thermoplastic elastomers market size is forecast at $27.8 billion by 2026 - click to expand

The U.S. market for low rolling resistance tires forecast with a CAGR of 10.8% through 2028 - click to expand

South East Asia tire market is projected to grow at a CAGR of over 7.5% through 2024 - click to expand

Global silane and silicone market was estimated at $14.4 billion in 2017 and is expected to hit $22.03 billion in 2025 - click to expand

Nitrile butadiene rubber latex market forecast at $2.4 billion by 2025 - click to expand

Global mold release market forecast with a CAGR of 5.7% through 2023 - click to expand

Global anti-tack agents market to reach $437.9 million by 2023 - click to expand

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