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Yokohama Tire partners with Subaru Motorsports USA

  3/15/2019 - Santa Ana, CA - Yokohama Tire announced it has formed a marketing and motorsports partnership with Subaru Motorsports USA this season. Yokohama will provide technical support, as well as Advan A053 rally tires, for the Subaru Rally Team USA’s (SRTUSA) campaign in American Rally Association (ARA) events. In addition to the ARA activation, Yokohama will team up with Subaru for the One Lap of America race. Yokohama will also work with Subaru on content and social media programs, as well as activation at select rally races and Subie enthusiast events. “We’re really looking forward to an exciting season with Subaru Motorsports USA,” said Andrew Briggs, Yokohama’s vice president of marketing and product management. “They are going to be great partners and we’re honored to be supporting their talented drivers with our proven Advan products.” “Yokohama is a world leader in tire technology, and a brand we trust as an OEM supplier for our production cars,” said William Stokes, motorsports manager for Subaru of America. “We’re excited to welcome them to the team for the 2019 rally season and showcase the capabilities of the Advan A053 on the WRX STI.” Briggs said Yokohama is supporting SRTUSA’s full-time competitors David Higgins (the 2018 ARA champion) and Oliver Solberg in ARA. The first event is the 100 Acre Wood Rally, March 15-16, in Missouri. Additionally, action sports star and Nitro Circus co-founder Travis Pastrana (the 2017 ARA champion) will compete in two ARA events in a third Subaru. “It's been awesome working with Yokohama on so many platforms over the past couple years,” Pastrana said. “Yokohama had the best tire on the market when we tested for last year’s NRX, and early testing on their rally tire proved the tires were fast and consistent. I can't wait to push them to the limits at the Oregon Trail Rally and other ARA events this year in my Subaru.” The Yokohama-Subaru-Pastrana connection will also extend once again to One Lap of America, May 4-10. Pastrana and fellow Nitro Circus member Blake “Bilko” Williams, both Team Yokohama members and the winners of last year’s Stock Touring division, are back again, with a twist. This time, instead of being teammates, Pastrana and Bilko are taking on each other in the iconic race. They will be going head-to-head in identical Subaru WRX STI Type RA’s shod with Yokohama Advan tires. Pastrana is ready. “Last year’s One Lap event was a blast,” he said. “Bilko and I got a chance to experience the event and push the Subaru STI to its limits. There was too much trash talking in the car and we decided at the end of last year’s event that we had to do it again…with the same car as we raced last year but on different teams! This year is going to be even better.” The Subaru Motorsports USA partnership adds to the extensive list of 2019 North American-based motorsports activities both on- and off-road for Yokohama. This includes the IMSA Porsche GT3 Cup Challenge USA by Yokohama, the Porsche GT3 Cup Challenge Canada by Yokohama, the Porsche Pikes Peak Trophy by Yokohama, Global Time Attack and Super Lap Battle USA, 24 Hours of Lemons, Spec MX-5 Challenge, TrophyLite, One Lap of America, Yokohama NORRA Mexican 1000 and Yokohama Sonora Rally.

Friday, May 24, 2019

Yokohama chosen as original equipment tire for Toyota’s new RAV4 Crossover SUV - click to expand

Arburg expands in Thailand - click to expand

Global farm tire market is projected to be worth $7.03 billion by 2026 - click to expand

Kentucky issues grants for recycled rubber tires to repave roadways - click to expand

Global hydrogel market forecast with a CAGR of 9 percent through 2024 - click to expand

Thursday, May 23, 2019

Songwon Industrial Group announces first quarter results - click to expand

NTB and Tire Kingdom continue to expand with 27 additional new locations in 2019 - click to expand

DSM and Adaptive 3D Technologies introduce 3D printable photopolymer Soft ToughRubber - click to expand

Nokia Tires launches Shop Talk for tire safety issues - click to expand

ChemSpec hires C.A.S.E. sales manager to support growing adhesive and coating lines - click to expand

Wednesday, May 22, 2019

Arburg breaks ground on facility in Lossburg, Germany - click to expand

Bridgestone's Trenton, SC, plant awarded Leadership in Energy and Environmental Design (LEED) certification - click to expand

USTMA applauds formation of Congressional Tire Caucus - click to expand

Chem-Trend announces release agent designed for automotive suppliers manufacturing clutches and brakes - click to expand

Falken Tires selected as winner of Suburu of Indiana automotive supplier award - click to expand

Tuesday, May 21, 2019

Buss Japan launches full-scale domestic sales of its continuous kneader Compeo series - click to expand

Continental EcoContact 6 is original equipment on Mercedes-Benz C-Class - click to expand

Safic-Alcan opens subsidiary in Greece - click to expand

U.S. Tire Manufacturers Association kicks off of National Tire Safety Week - click to expand

Peak Sport Products to use Cooper Standard’s Applied Materials Science Fortrex technology - click to expand

Monday, May 20, 2019

Thailand to cut rubber exports by 126,240 tons - click to expand

Registration and housing now open for the 2019 International Elastomer Conference - click to expand

Automotive all-season tires market forecast with a CAGR of about 5% by 2023 - click to expand

Titan, Kubota enter exclusivity agreement for Goodyear's R14 tires - click to expand

Global polyolefin elastomer market forecast with a CAGR of 8.7% through 2027 - click to expand

Friday, May 17, 2019

Book of the day - Fatigue, Stress and Strain of Rubber Components, by Judson Bauman - click to expand

Goodyear and Just Tires offering free care care checks for U.S. military this Memorial Day - click to expand

Nexen Tire and The Purple Heart Foundation to give away 2020 Jeep Gladiator to a combat-wounded veteran - click to expand

Bridgestone launches company's first all-weather touring tire in the U.S. and Canada - click to expand

Global automotive elastomer market forecast to reach $62.9 billion by 2024 - click to expand

Market Reports

Global silicone gel market forecast with a CAGR of 8.4% through 2024 - click to expand

Global automotive tire market forecast to reach $618 billion by 2026 - click to expand

Global carbon black market forecast to reach $25.9 billion by 2025 - click to expand

Global farm tire market is projected to worth $7.03 billion by 2026 - click to expand

Global hydrogel market forecast with a CAGR of 9% through 2024 - click to expand

Automotive all-season tires market forecast with a CAGR of about 5% by 2023 - click to expand

Global polyolefin elastomer market forecast with a CAGR of 8.7% through 2027 - click to expand

Global automotive elastomer market forecast to reach $62.9 billion by 2024 - click to expand

Global carbon black market is projected to reach $13.79 billion by 2021 - click to expand

Global adhesives and sealants market forecast with a CAGR of 5.1% through 2026 - click to expand

Latex saturated paper market forecast with at CAGR of 4.3% through 2027 - click to expand

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