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Cooper Tire’s Tread Wisely program reminds young drivers to check their tires

  8/22/2019 - Findlay, OH - Schools are back in session or will soon be back in session across the country, and Cooper Tire’s Tread Wisely program, a tire and vehicle safety program for teens and young adults, is encouraging students to check their tires as part of their back-to-school routine. By performing three important tire safety checks before taking to the road, students can ensure their ride back to school is a smooth one. “Students make it a habit to ensure they have school supplies, books, class schedules and other tools they need to be successful in the new school year. Another important habit that should be part of the back-to-school routine is checking their car’s tires,” said Bill Geaman, Cooper Tire’s manager of consumer relations. “Tires are the only thing connecting a car to the road, so ensuring they are in good shape keeps both young drivers and those around them safe. And, for those who aren’t performing regular tire safety checks, back to school is a great time to start a monthly tire safety check routine that lasts all year long.” The free Tread Wisely app helps young drivers remember to check their tires by offering monthly reminders sent to their mobile phones. The app also includes how-to videos that show how to check tire pressure, tread depth and overall tire condition. “These are what we consider to be the three most important safety checks for ensuring your tires are in top condition – and they take just minutes to complete,” added Geaman. “Nothing can deflate the excitement of a new school year faster than tires that aren’t ready for the trip. Performing these checks can be the difference between making the first class of the morning and spending that time on the side of the road.” The Tread Wisely app also offers videos on other important topics such as how to change a flat tire, what to do if involved in an accident, what to do if pulled over by law enforcement, and more. In addition, it includes a unique “I Got There” feature that allows users to set a reminder when leaving home to contact their parents or friends once they’ve arrived at their destination. With just a couple of touches, the app sends a pre-written text to any number of recipients, letting loved ones know that young drivers have made it safely to school, work or other activities. The app is free and available for download from the App Store (iOS) or Google Play Store (Android). For more information about Tread Wisely, visit www.treadwisely.org.

Tuesday, February 18, 2020

Dow and Johnson Matthey technology selected for butanol facility in China - click to expand

Hankook Tire partners with Amazon Web Services for high-tech digital solutions and machine learning - click to expand

KraussMaffei to layoff 8 percent of workforce due to declining sales - click to expand

Japan's carbon black demand falls for second consecutive year - click to expand

Two Yokokama tires win prestigious Good Design awards - click to expand

Monday, February 17, 2020

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Vibram signs multi-year partnership agreement with Pensole Academy - click to expand

Toyo Tires to transfer Truck and Bus Air Spring Business to Nitta Group - click to expand

Yokohama Rubber posts record earnings in 2019 - click to expand

Goodyear unveils new brand campaign during Daytona 500 - click to expand

Friday, February 14, 2020

Comar to expand west coast facilities - click to expand

Toshiba Machine to oppose takeover by activist investor - click to expand

Goldsmith & Eggleton laboratory renovation announced - click to expand

Global fumed silica market to surpass $1.8 billion by 2029 - click to expand

Book of the Day: Rubber & Tire Technology, Volume 1 - click to expand

Global carbon black market to reach $10.9 billion by 2025 - click to expand

Thursday, February 13, 2020

Kraton to exhibit tread enhancement additives at Tire Technology Expo in Hannover - click to expand

First Graphene signs exclusive supply agreement with Steel Blue - click to expand

Learning and networking opportunities offered at Rubber Division, ACS 197th Technical Meeting - click to expand

NTB to sell 112 locations to Mavis Discount Tire - click to expand

Lanxess vegan processing promoters ensures CO2 savings in tire production - click to expand

Solvay and PDI Healthcare collaborate on disinfectant resistance testing of specialty polymers - click to expand

Wednesday, February 12, 2020

SWM advanced materials for face masks help address worldwide mask shortage - click to expand

Goodyear reports fourth quarter and full year financial results - click to expand

ASTM International rubber standard aims to improve silica quality - click to expand

Cambodia reports 30 percent increase in rubber exports - click to expand

Global automotive high-performance tires market forecast with a CAGR of 16 percent through 2023 - click to expand

Lanxess to showcase versatile and sustainable solutions at Tire Technology Expo - click to expand

Tuesday, February 11, 2020

Milacron exhibiting all-electric Roboshot LSR machine at MD&M West - click to expand

Global automotive OEM tire market forecast shows growth through 2025 - click to expand

Bridgestone Retail Operations raises nearly $4 million for Boys & Girls Clubs of America - click to expand

OSHA announces new emphasis on silica standards - click to expand

Cooper Tire to announce fourth quarter and full year financial results February 24 - click to expand

GRTE 2020 Global Rubber, Latex and Tire Expo rescheduled due to coronavirus - click to expand

Market Reports

Global lithopene market forecast with a CAGR of 4 percent through 2027 - click to expand

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Global carbon black market to reach $10.9 billion by 2025 - click to expand

Recovered carbon black market forecast with a CAGR of 16 percent through 2024 - click to expand

Global fumed silica market to surpass $1.8 billion by 2029 - click to expand

Global automotive high-performance market forecast with a CAGR of 16% through 2023 - click to expand

Global automotive OEM tire market forecast shows growth through 2025 - click to expand

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