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Cooper Tire’s Tread Wisely program reminds young drivers to check their tires

  8/22/2019 - Findlay, OH - Schools are back in session or will soon be back in session across the country, and Cooper Tire’s Tread Wisely program, a tire and vehicle safety program for teens and young adults, is encouraging students to check their tires as part of their back-to-school routine. By performing three important tire safety checks before taking to the road, students can ensure their ride back to school is a smooth one. “Students make it a habit to ensure they have school supplies, books, class schedules and other tools they need to be successful in the new school year. Another important habit that should be part of the back-to-school routine is checking their car’s tires,” said Bill Geaman, Cooper Tire’s manager of consumer relations. “Tires are the only thing connecting a car to the road, so ensuring they are in good shape keeps both young drivers and those around them safe. And, for those who aren’t performing regular tire safety checks, back to school is a great time to start a monthly tire safety check routine that lasts all year long.” The free Tread Wisely app helps young drivers remember to check their tires by offering monthly reminders sent to their mobile phones. The app also includes how-to videos that show how to check tire pressure, tread depth and overall tire condition. “These are what we consider to be the three most important safety checks for ensuring your tires are in top condition – and they take just minutes to complete,” added Geaman. “Nothing can deflate the excitement of a new school year faster than tires that aren’t ready for the trip. Performing these checks can be the difference between making the first class of the morning and spending that time on the side of the road.” The Tread Wisely app also offers videos on other important topics such as how to change a flat tire, what to do if involved in an accident, what to do if pulled over by law enforcement, and more. In addition, it includes a unique “I Got There” feature that allows users to set a reminder when leaving home to contact their parents or friends once they’ve arrived at their destination. With just a couple of touches, the app sends a pre-written text to any number of recipients, letting loved ones know that young drivers have made it safely to school, work or other activities. The app is free and available for download from the App Store (iOS) or Google Play Store (Android). For more information about Tread Wisely, visit www.treadwisely.org.

Friday, September 20, 2019

Automotive silicone market is projected to reach $3.33 billion by 2023 - click to expand

Goodyear ordered to pay $6.7 million for exploding tire death - click to expand

Freudenberg Sealing Technologies is developing a new generation of conductive seals - click to expand

Lanxess launches high performance wheel solution - click to expand

Book of the day - Fatigue, Stress and Strain of Rubber Components, by Judson Bauman - click to expand

PolyOne launches new black masterbatch colorants with sustainable carbon black - click to expand

Thursday, September 19, 2019

Aerospace tapes market projected to register a CAGR of 4.0 percent though 2024 - click to expand

Students can showcase technology skills at annual Goodyear Innovation Challenge - click to expand

Birla Carbon releases seventh annual sustainability report - click to expand

TechnoBiz announces Rubber Industry Training Week 2019 for the U.S. and Thailand - click to expand

Lanxess commissions two additional production lines for Tepex composite material - click to expand

Clariant listed in the 2019 Dow Jones Sustainability Index - click to expand

Wednesday, September 18, 2019

Global automotive summer tire market is expected to record a CAGR of almost 5% by 2023 - click to expand

Lubrizol achieves a Gold sustainability rating from EcoVadis - click to expand

Brenntag Specialties expands distribution agreement with BASF - click to expand

Michelin, Continental AG and Smag announce joint venture for sustainability practices for the natural rubber industry - click to expand

Petronas Chemicals completes the acquisition of silicone manufacturer Da Vinci Group - click to expand

Accella Tire Fill Systems changes name to Carlisle TyrFil - click to expand

Tuesday, September 17, 2019

Davis-Standard introduces DS-Blend feedscrew design - click to expand

Global injection molding machines market forecast to reach $21 billion by 2026 - click to expand

Eastman experts to discuss increased efficiency in tire production at the International Elastomer Conference - click to expand

Fort Wayne Mold & Engineering announces the retirement of Rick Schmidt - click to expand

DIC to acquire BASF’s global pigments business - click to expand

Thailand has become the world's largest rubber exporter - click to expand

Monday, September 16, 2019

Davis-Standard readies for the 2019 International Elastomer Conference - click to expand

Enviro develops financing solutions for plants based on international corporate bonds - click to expand

Smithers unifies under one brand - click to expand

ChemSpec is exclusive distributor of Himadri carbon blacks in the U.S. and Canada - click to expand

ExxonMobil introduces sustainable solutions and innovative applications at K 2019 - click to expand

Dow Chemical selected by Fortune magazine for its Change the World list - click to expand

Friday, September 13, 2019

Tokai Carbon announces new president of Cancarb Limited - click to expand

Budzar Industries announces new vice president - click to expand

Cooper Tire’s Tread Wisely program reminds young drivers to plan ahead for roadside emergencies - click to expand

Apollo Tyres sharpens focus on the SUV segment in India - click to expand

Future Foundation (India) establishes U.S. sales and service center - click to expand

Book of the day: Thermoplastic Elastomers - click to expand

Market Reports

Polyisoprene latex market forecast to reach $231 million by 2029 - click to expand

Automotive silicone market is projected to reach $3.33 billion by 2023 - click to expand

Aerospace tapes market is projected to register a CAGR of 4.0% though 2024 - click to expand

Global automotive summer tire market is expected to record a CAGR of almost 5% by 2023 - click to expand

Global injection molding machines market forecast to reach $21 billion by 2026 - click to expand

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