Akron, OH – It is the return of the great American road trip for many people, with 73 percent of drivers indicating that they plan to take a road trip this summer. To give drivers a comfortable ride as they embark on their adventures, The Goodyear Tire & Rubber Company is introducing the new Goodyear Assurance ComfortDrive.
The release of the premium all-season tire comes on the heels of a new study from Goodyear, which also reveals that 80 percent of those traveling this summer are most comfortable doing so via their personal vehicle as opposed to air travel or other transportation methods, and that 65 percent of drivers’ next road trips will be 200 miles or more. Whether it is a long distance trip or a destination that is closer to home, Goodyear encourages drivers to ride in comfort.
“The new Goodyear Assurance ComfortDrive arrives just in time for Memorial Day weekend, the unofficial start of the summer road trip season, and is designed to deliver a new standard of comfort for those traveling near and far,” said Andrew Lau, Goodyear’s product marketing manager, North America. “Drivers can expect a smooth, quiet ride on the Assurance ComfortDrive thanks to its ComfortFlex technology that helps absorb ride impact and a noise-reducing tread pattern that helps lower sound levels from the road.” To help drivers prepare for upcoming travel, now through July 14, they can post a photo or video using #AssuranceComfortDriveSweepstakes on Twitter or Instagram showing how they ride in comfort for a chance to win a music subscription or up to a $1,000 gift card, which may be used to purchase Goodyear Assurance ComfortDrive tires.
Goodyear Assurance ComfortDrive tires are now available for purchase in 44 sizes ranging from 16- to 20-inch rim diameters, and is said to be ideal for passenger cars, minivans, CUVs and SUVs. For more information, visit https://www.goodyear.com/en-US/tires/assurance-comfortdrive