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Bridgestone unveils 'A Layered Journey' sustainability campaign

  10/16/2020 - Tokyo, Japan - Bridgestone announced a new campaign inviting partners to participate in building a stronger society. In 'A Layered Journey,' available at, Bridgestone highlights ways the company is incorporating sustainability in its value chain with a focus on its commitment to sustainable procurement of natural rubber. The campaign travels from the forest where rubber trees are tapped for latex, continuing through production where recycled materials are incorporated into new tires, toward innovation that can extend product lifecycles and uncover circular uses for materials. “At Bridgestone, we believe that sustainability is a journey and we are continually striving to improve year by year and layer by layer as we advance toward our goal of 100 percent sustainable materials by 2050 and beyond. This journey is one we share with our stakeholders, including employees, suppliers, customers, partners and the communities we serve,” said Bridgestone Corporation Global Chief Business Strategic Officer T.J. Higgins. “This new campaign highlights our approach to sustainable procurement of natural rubber, which includes environmental stewardship practices, respect for human rights, support of fair labor practices and increased transparency. We are working to implement similar initiatives across our entire global supply chain,” Higgins said. Natural rubber is a renewable resource that provides livelihood opportunities for millions of people around the world. Bridgestone is proud to support these farmers and communities, and the company is firmly committed to protecting both people and the environment in areas where the company conducts procurement of natural rubber. 'A Layered Journey' offers a window into some of the many ways in which Bridgestone is implementing sustainable and responsible practices across the company’s value chain spanning procurement, product development, manufacturing and delivery. It is also a call to action for partners to work together with Bridgestone to implement sustainable solutions that have a positive impact for people and nature. “From providing rubber trees to innovating circular economy solutions, Bridgestone serves society with superior quality each step of the way. We are engaging our partners to join us on the journey toward a sustainable future that delivers long-term environmental, social and economic value for stakeholders,” Higgins said.

Friday, October 23, 2020

HF Mixing Group aligns top management structure - click to expand

Goodyear to announce third quarter results - click to expand

ARP Materials aids in transition from lead-based to environmentally preferred Chemlok products - click to expand

ARDL adds equipment to expand thermal conductivity capabilities - click to expand

Book of the Day - Rubber Extrusion Technology Short Course Notes - click to expand

International Elastomer Conference closes today; virtual access available through January 20, 2021 - click to expand

Thursday, October 22, 2020

Brazilian automotive tire market projected to reach $2.05 billion by 2027 - click to expand

Tire demand in Asia to reach $97.4 billion in 2020 - click to expand

Arlanxeo to sell olefins business to Mitsubishi. - click to expand

International Elastomer Conference continues today; Technical Meeting and Educational Symposium proceed - click to expand

ARDL enhances viscoelastic and fatigue analysis capabilities - click to expand

Magna Tyres launches portal for EU market - click to expand

KnowHow Webinars offers membership opportunities - click to expand

Wednesday, October 21, 2020

LabsCubed opens production facility in Kitchener, Ontario, Canada - click to expand

Henkel and Carbon combine materials and printing expertise for high performance additive manufacturing - click to expand

ACE Products & Consulting appoints international marketing partner - click to expand

TA Instruments introduces high performance rheometers - click to expand

ARDL adds equipment to expand thermal conductivity capabilities - click to expand

MonTech offers optional low viscosity and ultra low viscosity torque transducers - click to expand

Tuesday, October 20, 2020

MonTech’s MCool -40°C chiller option increases range for low temperature RPA testing - click to expand

Department of Commerce delays publication of results of anti-dumping investigation into light tires from Korean, Vietnam, Thailand, Taiwan - click to expand

IMCD U.S. opens headquarters in greater Cleveland area - click to expand

International Elastomer Conference continues today; Get Involved session held - click to expand

Yokohama Rubber unifies off-highway tire operations under global entity - click to expand

TA Instruments introduces multi-sample Discovery X3 differential scanning calorimeter - click to expand

ARDL expands rubber testing capabilities to include SAE J1402 - click to expand

Davis-Standard presents free webinar on Evolution and Advancements in Technology - click to expand

Monday, October 19, 2020

Desma extends digital exhibition XpertForum until October 30 - click to expand

Solvay inaugurates second bio-based solvent plant in Brazil - click to expand

Nokian's Tennessee tire factory earns LEED v4 Silver certification - click to expand

Nexen updates winter tire line for Europe - click to expand

Tyrata begins IntelliTread Drive-Over System shipments to Japan - click to expand

Global silicones market will grow by $5.46 billion through 2024 - click to expand

Market Reports

Tire demand in Asia to reach $97.4 billion in 2020 - click to expand

Brazil automotive tire market is projected to reach $2.05 billion by 2027 - click to expand

Global Silicones Market will grow by$5.46 billion through 2024 - click to expand

Global polymer emulsion market forecast to reach $38.1 billion by 2025 - click to expand

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