Sumitomo Rubber promotes Sam William to national sales manager

Racho Cucamonga, CA – Sumitomo Rubber North America, a subsidiary of Sumitomo Rubber Industries, Ltd., announces that Sam Williams has been named National Sales Manager (West) for Commercial Truck tires.

Williams has spent more than 30 years working in the automotive aftermarket industry, with experience in sales, store management, multi-unit management, business development, marketing, operations, buying, merchandising, strategic planning, and vendor relations. Williams has been with SRNA since 2016, most recently working as a Senior Strategic Account Manager.

“With over three decades under my belt, I’m no stranger to supporting automotive aftermarket customers,” said Williams. “My experience growing revenue profitably with several retailers, in addition to managing relationships for corporate and national accounts, gives me confidence as I enter this new role.”

“Sam has done a tremendous job helping the Falken brand grow while simultaneously supporting our customers the past several years,” said Darren Thomas, SRNA’s Chief Executive Officer and President. “We value him as a leader in our organization, and I appreciate his continued commitment to helping SRNA excel in the marketplace.”