yokohama tire

Yokohama Tire Corporation announced it will implement a price increase on its consumer replacement tires and commercial truck tires sold in the U.S., effective August 1. Yokohama cited that the unprecedented increase in the cost of raw materials and the ongoing rise of operational costs necessitated the price adjustments.

Yokohama Tire’s 715R open shoulder regional drive tire meets the industry’s required performance criteria for severe snow service and will now carry the three-peak mountain snowflake symbol on the sidewall.

Yokohama Tire and Subaru Motorsports USA are looking to capture the excitement of another One Lap of America race. They will have a new driver – Bucky Lasek – competing for the first time as a Team Yokohama member in the 36th running of the multi-venue, seven-day, 3,500-mile event, which takes place May 1-8

Yokohama Tire is back in Baja. Returning as the title sponsor of the Yokohama NORRA Mexican 1000 for the fifth consecutive year, the tiremaker is bringing along elite drivers such as Justin Lofton and new Team Yokohama member Tanner Foust for the 54th running of the iconic rally, which takes place on the famed Baja peninsula April 25-29

Yokohama Tire has partnered with Tangerine Promotions on a new, consumer e-store filled with fresh Yokohama-branded gear. The e-store, located at https://merchandise.yokohamatire.com/ is now open for business. Products on the new site include Yokohama merchandise and apparel for men, women and children

The Yokohama Rubber Co., Ltd., announced that its “ADVAN Sport V107” has received technical certification as original equipment on Mercedes-AMG’s new SUV, the GLB 35 4MATIC, which went on sale in Europe in December 2019. The GLB 35 can be outfitted with 21-inch 255/35ZR21 98Y size “ADVAN Sport V107” tires.