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BFGoodrich Tires has released its first-ever Performance Driving Guide

BFGoodrich Tires has released its first-ever Performance Driving Guide, offering enthusiasts driver education as well as advice on tire and vehicle setup from pro driver Ross Bentley and experts at BFGoodrich.

The free guide offers valuable insights not only for racing enthusiasts, but also for everyday drivers. Available both in print and online, it covers a variety of topics, with helpful tips and engaging images

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Lubrication Engineers marks 75 years of innovation in lubrication reliability

Lubrication Engineers (LE) announces its 75th anniversary. Founded in 1951 by three lubricant salesmen in Fort Worth, Texas, the company began with a mission to create higher-performing lubricants that reduce wear and extend equipment life. Over the decades, LE has grown into a global partner for industrial organizations, delivering premium lubricants and reliability solutions that help optimize equipment performance, reduce downtime, and lower total cost of ownership while supporting sustained company growth.

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Bridgestone launches joint research project for the genetic analysis of para rubber trees

Bridgestone Corporation (Bridgestone) announced that it has launched joint research with Universitas Indonesia, Public University Corporation Yokohama City University (Yokohama City University), and Public University Corporation Maebashi Institute of Technology (Maebashi Institute of Technology) for the genetic analysis of para rubber trees. This collaboration will leverage trees and genetic information from Bridgestone’s natural rubber farm in Indonesia. Working together with the advanced technologies of the partner universities, the joint project aims to create a marker-assisted selection technology that enables early identification of elite trees (high-yielding, stable performers). Through this effort, Bridgestone and the partner universities seek to contribute to future improvements in the productivity and stable supply of natural rubber.

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Registration and housing are now open for GPS 2026

The Rubber Division, ACS announced a series of updates and enhancements for the 2026 Global Polymer Summit (GPS), aimed at improving the attendee experience and expanding opportunities for networking and education.

The Global Polymer Summit focuses on polymer, rubber and elastomer industries, bringing together professionals to connect with peers, learn from experts and explore new business opportunities. The event is designed to bridge the tire and rubber sectors through comprehensive programming and integrated experiences.

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U.S. manufacturing expands in March as cost pressures persist, ISM reports

U.S. manufacturing activity grew in March for a second straight month, though rising costs and uneven demand continued to challenge the sector, according to data released Wednesday by the Institute for Supply Management.

The ISM manufacturing index registered 52.7 in March, up from 52.4 in February. A reading above 50 indicates expansion in the manufacturing sector.

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Aumovio prompts Laurent Fabre to chief commercial officer

aurent Fabre, currently Head of the Wheel Brake Solutions (WBS) segment within the Safety and Motion business area, will assume the newly created position of Chief Commercial Officer (CCO) at AUMOVIO starting April 1, 2026. In his new role, he will be responsible for sales across North America, Asia and Europe. Laurent Fabre will report directly to AUMOVIO CEO Philipp von Hirschheydt.

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Cooper Tires unveils bold new brand look

For over 100 years, Cooper has earned the trust of drivers who demand more from their tires—and themselves. This heritage runs through the new identity, which pairs Cooper’s proven DNA with a modern aesthetic. The result is a look that signals strength, purpose, and confidence.

The new visual brand system includes updates to its brand marks, a refined color palette, and a more contemporary design language intended to help the brand cut through in crowded retail environments and digital marketplaces.

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