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Prism Worldwide announces three industry-first breakthroughs for recycled rubber materials

Prism Worldwide announced a trio of groundbreaking innovations poised to transform the recycling and sustainable materials industries. The company has made key advancements in odor reduction, sustainable thermoplastic vulcanizates (TPV) development, and high-content Ethylene Propylene Diene Monomer (EPDM) reuse, three challenges long considered barriers to wider adoption of recycled materials in consumer and industrial products.

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Middle East Rubber and Tyre Expo (MRTE 2025) opens in Sharjah

The exhibition was officially inaugurated by H.E Abdallah Sultan Al Owais, Chairman of SCCI and Expo Centre Sharjah. The opening was attended by H.E Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah; Sultan Shattaf, Commercial Director of Expo Centre Sharjah; and Peram Prasada Rao, CEO of TechnoBiz, along with representatives from participating companies.

Following the inauguration, the attendees toured the exhibition diverse pavilions, where they explored a wide range of high-quality tire products, polymer and rubber solutions, and state-of-the-art tire manufacturing technologies, equipment, and technical services.

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Nexen Tire’s N’Fera Supreme to be OEM on the Kia EV4

NEXEN TIRE announced that its premium all-season tire N’FERA Supreme S has been selected as original equipment (OE) for The Kia EV4, Kia’s first electric sedan.

The N’FERA Supreme S was equipped on the EV4 to meet the unique performance demands of electric vehicles, including high torque, low noise, and precise handling. It was designed to provide a balanced driving experience across various conditions, delivering both ride comfort and braking stability for high-speed and everyday driving.

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BASF Coatings signs strategic partnership agreement with Toyota Motor Europe

BASF Coatings and Toyota Motor Europe have signed an agreement to develop the Toyota Body&Paint program for Europe, building the foundation for a long-term strategic collaboration between the two companies for Toyota and Lexus brands. The partnership takes advantage of the premium automotive refinish solutions under the Glasurit and R-M brands in the European market. The Toyota Body&Paint program will be designed using a comprehensive set of BASF’s Body Shop BOOST consultancy services and giving access to the cloud-based digital color, business and training solutions platform Refinity®. With the collaboration, BASF is supporting its partner Toyota reaching its individual sustainability targets, while ensuring the highest quality standards in paint-work repairs for Toyota premium vehicles.

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Arkema implements the Net Zero Initiative methodology to measure avoided CO2 emissions

Since 2023, Arkema has been working with Carbone 4, a consultancy firm specializing in low-carbon strategies, to measure and improve its customers’ environmental performance. This collaboration forms part of the Group’s commitment to providing solutions that contribute to a more sustainable,
low-carbon industry.

In line with new market and regulatory expectations, Carbone 4 developed the Net Zero Initiative, a methodology for calculating avoided emissions, in collaboration with the WBCSD (World Business Council for Sustainable Development). The initiative aims to provide companies with the tools they need to transition their operations toward making a fair contribution to global carbon neutrality. Recognized internationally since 2018, this methodology makes it possible to assess the CO2 avoidance of an innovative solution compared with a standard alternative.

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NewAge Industries attains Ecovadis Platinum rating

The EcoVadis assessment evaluates 21 sustainability criteria across four core themes: Environment, Labor & Human Rights, Ethics and Sustainable Procurement. NewAge significantly increased its performance in all four categories which led to this year’s overall score, placing it in the platinum category, a level higher than its previous gold rating. NewAge now ranks among the top 1% of all companies evaluated globally. More than 150,000 companies in over 185 countries and 250 purchasing categories have been rated by EcoVadis.

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Continental Tire plant in Sarreguemines receives ISCC PLUS sustainability certification

The Continental tire plant in Sarreguemines, France, recently received the International Sustainability and Carbon Certification (ISCC) PLUS sustainability certification. This globally recognized standard certifies that Continental meets specific documentation requirements relating to the use of renewable and recycled raw materials. It also confirms the completely transparent traceability of the raw materials used in the production process. Certification of the raw materials enables Continental to ensure the end-to-end traceability of materials from renewable and recycled sources. For the premium manufacturer, this is a further step on the way to more than 40 percent renewable and recycled materials in its tire products by 2030. In addition to the tire plant in Sarreguemines, the plants in Lousado (Portugal), Hefei (China), Puchov (Slovakia), and Korbach (Germany) are already ISCC PLUS-certified production sites of Continental Tires.

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Continental appoints new executive board for Aumovio SE

The Supervisory Board of Aumovio SE confirmed the appointment of new members to the Executive Board of the future independent company. The Executive Board of Aumovio SE will be strengthened by four members alongside CEO Philipp von Hirschheydt, who was appointed on March 12, 2025. Ingo Holstein will assume responsibility for the Human Relations function as CHRO. CEO Philipp von Hirschheydt will take on the CFO role on an interim basis until the Supervisory Board appoints a suitable successor. The selection process has already been initiated. The business areas Safety and Motion, Architecture and Networking and Autonomous Mobility will be represented in the Executive Board by Boris Mergell, Jean-François Tarabbia and Ismail Dagli. Philipp von Hirschheydt will be responsible for the User Experience business area in the Executive Board. In the future, the business areas will form the reporting segments of Aumovio SE.

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