Yokohama launches new street sports tire Advan Neova

Tokyo, Japan – The Yokohama Rubber Co., Ltd., announced the launch of a new street sports tire, the ADVAN NEOVA AD09, with sales beginning in Japan in February 2022 and gradually being expanded to Asia and North America. The tire will initially be available in 20 sizes, ranging from 275/30R20 97W XL to 165/55R15 75V, suitable for use on sports cars and the world’s most prestigious premium cars. Another 60 sizes, including 21-inch tires, will be added to the size lineup by the end of 2022.

ADVAN is the YOKOHAMA tire global flagship brand. Its lineup of outstanding, high-performance tires and their use as OE on many of the world’s leading premium cars as well as in motorsports events around the world have raised global recognition of the YOKOHAMA tire brand. The ADVAN NEOVA series has its roots in motorsports and circuit racing. Designed to be the strongest ADVAN street tire, ADVAN NEOVA tires incorporate the latest racing technologies cultivated in Yokohama Rubber’s various motorsports activities and have become immensely popular with many users who love driving, including those who like to customize their cars.

The ADVAN NEOVA AD09 is the first all-new NEOVA tire since the introduction of ADVAN NEOVA AD08R nine years earlier in 2013. Maintaining the special performance characteristics that make ADVAN NEOVA series’ tires the “fastest and most enjoyable” street sports tires, the new ADVAN NEOVA AD09 features enhanced dry grip performance, control performance, and wear resistance appropriate for YOKOHAMA’s strongest street sports tire. Featuring a new structure with a meticulous design that starts from the materials used and a new profile that delivers greater strength and agility, the ADVAN NEOVA AD09 achieves the highest level of casing rigidity* in YOKOHAMA history. In addition to a finely optimized asymmetric tread pattern, the ADVAN NEOVA AD09 is made from a newly developed compound that achieves an ideally balanced viscoelasticity. As a result, in addition to a dry grip performance that contributes to faster lap times, the tire provides the controllability that enables amateur drivers to drive as fast as they can while also realizing a wear resistance that enables long-lasting performance on circuit racing conditions. In addition to a unique and highly refined pattern design that reflects Yokohama Rubber’s uncompromising pursuit of a custom-tuned outer appearance combined with a high-contrast brand logo give the ADVAN NEOVA AD09 a modernized-look suitable for use on custom-tuned cars.
*Compared with the Company’s other summer replacement tires.

Under Yokohama Rubber’s three-year (2021–2023) medium-term management plan, Yokohama Transformation 2023 (YX2023), the consumer tire business aims to maximize the sales ratios of high-value-added YOKOHAMA tires, namely the global flagship ADVAN brand, the GEOLANDAR brand of tires for SUVs and pickup trucks, and various winter tires. In 2022, the Company plans to strengthen sales of ADVAN brand summer tires by launching the ADVAN NEOVA AD09, as well as its new global flagship tire, the ADVAN Sport V107.