The Yokohama Rubber Co., Ltd., announced that it has entered into a partnership agreement with the Association of Tennis Professionals (ATP), the global governing body of men’s professional tennis, that makes it the ATP Tour’s first Official Tire Partner (a Gold Partner).
The ATP Tour entertains a billion global fans and showcases the world’s greatest players at the most prestigious tournaments. Yokohama Rubber’s partnership with the ATP Tour is aimed at increasing awareness of the YOKOHAMA brand in the European market. The Company will be sponsoring five tournaments in the European countries of Italy, the United Kingdom, Germany, and Monaco, including the Nitto ATP Finals, the ATP Tour’s prestigious season finale featuring only the top eight singles players and doubles teams in the annual rankings.
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