Apollo Tyres and global video game publisher Konami, in association with Manchester United, announced the launch of ‘Apollo Tyres United League’, an ambitious eSports Tournament played on eFootball PES 2021 for mobile. The mobile-based eSports tournament will be held across multiple regions, India, Australia, South Africa, Middle East, South East Asia, Sri Lanka and Nepal, and will be first-of-its-kind both in terms of the format of the tournament and the overall partnership. Apollo Tyres is the Global Tyre Partner of Manchester United Football Club and Konami is the official video game partner of the iconic English football club, and this is the first time that Apollo Tyres is conducting an initiative of this scale for eSports. The ‘Apollo Tyres United League’ will be held in three categories, one each for beginner, intermediate and advanced levels, and more than a million gamers are expected to participate. The three winners across the categories stand a chance to win the grand prize, a trip to Old Trafford that includes a matchday experience at the hallowed stadium and the chance to play in-person against Manchester United’s eSports players.
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