BKT to continue sponsorship of the World Curling Championships

Seregno, Italy – There are no boundaries when it comes to sports. For BKT sports has always been an extraordinary carrier for inspiring people, promoting healthy competition, and spreading positive values. Present in more than 160 countries around the world, BKT will continue to support the World Curling Championships, as confirmed earlier by Curling Canada and the World Curling Federation.

As a matter of fact, Canada is worldwide renowned as one of the strongest and most passionate curling countries. Being one of the nationwide most popular winter sports, it is especially known by everyone in the farming industry and has a long tradition of international success. BKT will continue to be the Title Sponsor of the upcoming three world championships to be held in Canada, starting with the 2024 BKT World Women’s Curling Championship, scheduled for March 16-24 at Centre 200 in Sydney, Nova Scotia. A vital start, as curling is the most broadcast women’s sport in Canada.

BKT Tires became first involved in curling as a co-sponsor of the 2020 Continental Cup of Curling and has since then every year been actively engaged in international curling events, including the 2021- and 2023-Men’s World Championships and the 2022 Women’s World Championships.