Liberty Tire Recycling names Andrew Meurer and president

Pittsburgh, PA – Liberty Tire Recycling has announced the hiring of Andrew Meurer as president and chief commercial officer.

Meurer joins Liberty after spending more than 12 years at Michelin, most recently as vice president of sales for the North American Passenger Tire Division. Prior to Michelin, Meurer spend decades at Procter and Gamble and Kimberly-Clark.

Liberty says Meurer, who will report directly to CEO Thomas Womble, will spearhead the company’s efforts to collaborate with tire manufacturers and tire retailers to expand existing and design new sustainable end-of-life solutions for tires.

“Andrew is the right person for the next phase of Liberty,” Womble says. “As an industry, we know we need to continue to evolve and innovate since end-of-life tires can be one of the biggest risks manufacturers and retailers face if they aren’t managed properly.”

Meurer will focus on cost-effective solutions and better end markets for end-of-life tires that align with the sustainability goals of both tire retailers and manufacturers. Liberty says he also will play a key role in helping the company to meet its goal of zero waste through collaboration with customers and industry partners.

“End-of-life tires are a big challenge. Tires today are safer and last longer than ever before, but that makes them even more difficult to recycle,” Meurer says. “I’m excited to work with Liberty and the team at Energy Capital Partners to transform tire recycling so we can better meet the needs of the entire value chain.”

Liberty says it will remain focused on its collection services for the more than 36,000 tire retailers it serves across North America, and Meurer will use his background in distribution and supply chain networks to enhance Liberty’s service offering, optimize operations and reduce the company’s environmental footprint.