Rubber Review issue 35 is now available online
Bangkok, Thailand – The global rubber industry is undergoing a profound transformation —driven by sustainability pressures, evolving global trade dynamics, and the need for higher-value innovation. At the center of Malaysia’s response to these changes is Malaysian Rubber Council (MRC), led by its Chief Executive Officer, Mr. Muhammad Eizaaz Bin Muhammad Redzuan. Under his leadership, MRC has moved beyond its traditional role of export promotion into becoming a strategic enabler of industry transformation, focusing on sustainability, innovation, and global market expansion. Recent initiatives—including ESG frameworks, low-carbon transition roadmaps, and SME-focused sustainability funds—demonstrate a clear shift toward future-ready industry positioning.