Silicone Rubber Growth Associates launches technical-commercial advisory firm

Adrian, MI – Silicone Rubber Growth Associates LLC (SRGA), a technical-commercial advisory firm focused exclusively on the silicone rubber industry, has launched to help material suppliers, compounders, processors and manufacturers solve technical challenges, pursue growth opportunities and add experienced outside bandwidth when specialized support is needed.

Founded by longtime silicone industry professional David Greenwell, SRGA brings together more than 70 years of combined silicone rubber industry experience, with expertise spanning liquid silicone rubber (LSR), high-consistency rubber (HCR), specialty silicone compounds, processing, application development, technical sales and market development.

Greenwell brings decades of silicone and rubber industry experience, including leadership roles with Wacker Chemical Corporation and its SILMIX operations. His career has encompassed sales, business development, operations, supply chain, customer support and organizational leadership, giving him a broad perspective on both the technical and commercial requirements of the silicone rubber market.

Joining Greenwell is Ted Johnson, Chief Technical Partner, who brings extensive technical and product-development experience to SRGA. Johnson’s career includes experience with Freudenberg-NOK, Wacker and Elkem, where his work focused on silicone materials, product development, applications and customer technical support.

“Companies in the silicone rubber industry face challenges that often cross technical and commercial boundaries,” Greenwell said. “Sometimes the issue is material selection, formulation or processing. Sometimes it is identifying the right market, customer or application. SRGA was created to bring experienced silicone-industry perspective to those situations and help companies move toward practical solutions.”
SRGA works with organizations throughout the silicone rubber value chain, providing support in three interconnected areas: technical guidance, commercial growth and marketing strategy.

On the technical side, SRGA assists companies with material and application strategy, processing challenges, product development and customer technical support. Its expertise includes LSR and HCR, cure systems, compounds and additives, extrusion, molding and material-performance considerations.

Commercially, SRGA helps companies identify and prioritize growth opportunities, evaluate markets and applications, strengthen customer strategies and develop practical go-to-market plans. The firm also assists technically focused companies in communicating their capabilities through sales and marketing strategy, technical content, product literature and other customer-facing materials.

Silicone Rubber Growth Associates LLC (SRGA) SRGA can also provide experienced outside bandwidth when internal technical or commercial teams are stretched, when a specialized silicone rubber issue falls outside an organization’s day-to-day capabilities, or when a company wants an independent perspective before committing internal resources.

SRGA also provides selective market-entry assistance to international silicone companies seeking to establish or expand their presence in North America. Support can include market and application assessment, customer targeting, technical and commercial positioning, outreach support, market feedback and, where appropriate, customer introductions.

“Our approach is practical and collaborative,” Greenwell said. “We want to work alongside our clients, understand the challenges they face and help develop solutions that support meaningful technical and commercial progress.”

SRGA offers both project-based engagements and ongoing advisory support, allowing companies to access specialized silicone industry expertise based on their individual needs, internal resources and objectives.