ContiTech names Amanda Lacerda Head of Communications

Hanover, Germany – Continental’s group sector ContiTech has appointed Amanda Lacerda as Head of Communications, effective September 15, 2026, reporting to Diana Hoppe, Head of Human Relations and Communications at ContiTech.

As Head of Communications, Lacerda will lead ContiTech’s global communications organization, serving as a strategic partner in driving business performance, transformation and brand value. She will oversee corporate, executive and brand communications, media and public relations, public affairs, employee communications, and reputation management while ensuring a consistent narrative that strengthens ContiTech’s global reputation and supports its business priorities and strategic ambitions. Lacerda succeeds Claudia Lademann-Fleger who has elected to leave ContiTech to pursue opportunities outside the company.

“Effective communication plays a key role as ContiTech continues its transformation and prepares for its future as a standalone company,” said Diana Hoppe, Head of Human Relations and Communications at ContiTech. “Amanda brings extensive international experience, strategic insight and domain expertise in communications that will help strengthen our brand, enhance our reputation, and deepen engagement with employees, customers, partners and communities around the world. As we continue to build a strong and distinctive brand, her leadership will be instrumental in advancing our strategic ambitions and long-term success. I also want to thank Claudia for her many years of dedicated leadership and service to ContiTech, and I wish her every success in the future.”

Lacerda brings more than 20 years of experience spanning communications, marketing and public affairs, with global leadership experience across Brazil, the Middle East, Sweden and Germany. Throughout her career, she has worked across multiple international markets and industries, helping organizations strengthen their brands, navigate change and build meaningful relationships with key stakeholders.

“I am excited to join ContiTech at such an important moment in its journey,” Lacerda said. “ContiTech has a strong heritage, talented people and a clear vision for the future. I look forward to working with colleagues around the world to tell our story, support the company’s transformation and help create value through clear, authentic and engaging communications.”