Michelin promotes Teen Driving Awareness Month with #GoldenGauge program
Greenville, SC – Michelin is giving teens and new drivers the opportunity to level up their knowledge of life-saving tire safety in exchange for the chance to win epic, game-changing prizes with the Michelin #GoldenGauge program.
Teens understand that in the world of gaming, items like a new gaming console, a particular gaming laptop, or an in-game booster pack, will help them “level up,” improving their overall game experience and performance. In the real world, tires are the game-changers that take road safety and vehicle performance to the next level – and properly maintained tires can be the difference between avoiding an accident and being in one.
To teach tire safety and drive teens to take action, Michelin will reach users through a digital billboard within the highly popular The SimsTM FreePlay mobile game. Players navigating SimTown will have the opportunity to safely stop and engage with the billboard, and they will be rewarded with premium in-game currency and life-saving tire safety tips.
“Meeting teens at the intersection of their passions and speaking their language has always been the North Star of Beyond the Driving Test,” said Alexis Garcin, chairman and president of Michelin North America, Inc. “While tires may not be high on the list of things teens think about currently, we can engage with them through their favorite games to ensure they understand that safer tires can mean safer driving.”
Enter the Michelin #GoldenGauge campaign, designed to encourage teens to exchange one game-changing action (checking their tires) for the chance to win game-changing prizes, from a new laptop to the latest gaming console or smartphone. To learn whether they are a winner, teens must first properly check their tires. Here’s how it works:
For more information about the Michelin Golden Gauge program or tire safety tips, visit www.GoldenGauge.com