API Tire names Geoff Doster as COO and Barry Littrel as President and CEO

Scottsdale, AZ – API Tire announces the expansion of its leadership team to include Geoff Doster as Chief Operating Officer (COO). Barry Littrell, who joined the company in 2009, has been appointed President & CEO to lead the company’s overall vision and future expansion.

In his role as COO, Doster will oversee daily operations, driving the company’s continued growth and success through operational excellence, strategic leadership, and innovation. He joins API Tire with over two decades of experience in the tire and automotive industries. Known for his results-driven approach and keen operational insights, Doster will focus on streamlining operations, improving customer experiences, and advancing API’s footprint in the market.

“I’m honored to join API Tire at such an exciting time of growth and opportunity,” said Doster. “The tire industry is evolving rapidly, and I look forward to working with this talented team to continue building on API’s success and delivering exceptional value to our customers.”

Barry Littrell, who has been an integral part of API Tire’s success, expressed enthusiasm for Geoff’s arrival and the future direction of the company.

“Geoff brings a wealth of experience and energy to our leadership team. I’m confident that under his operational guidance, API will continue to thrive and expand our reach,” said Littrell. “I’m grateful for the opportunity to lead API as President & CEO as we continuously strive to exceed customer expectations in part by developing the best tires in the industry.”

For more than 40 years, API has been a respected leader in the industry through the company’s focus on cutting edge technology, state-of-the-art product designs, world class customer service and support, exceptional warranty offerings, environmentally friendly manufacturing processes, and expansive product lines with global sales and distribution capabilities.

“We are thrilled to welcome Geoff to the API family and to congratulate Barry on his well-deserved promotion,” said Jeff Kreitzman, Founder of API. “This is a pivotal time for our company, and with Barry’s vision and Geoff’s operational expertise, we are poised for continued success and growth.”