Apollo Tyres kicks off ‘Pledge Your Tyres’ initiative

Bharat, India – Apollo Tyres is committed to making a positive impact on both the environment and the lives of underprivileged communities. Apollo got the visitors at the recently concluded Bharat Mobility Expo, in New Delhi, to pledge their used tires. Apollo Tyres will contribute to sustainability by repurposing the pledged (used) tires and utilizing the recycled rubber crumb to create football pitches for the underprivileged.

‘Pledge Your Tyres’ initiative, which started at the Bharat Mobility Expo and saw 100s of visitors registering for the noble cause, would continue at select sales counters of Apollo Tyres across the country. The pledged tires can be submitted at the nearest Apollo Tyres outlet/dealership; the Company will recognize the people who donate their used tires by putting their names at the ‘Turf Wall of Fame’ at the pitch.

Commenting on this initiative, Satish Sharma, President, Asia Pacific, Middle East and Africa (APMEA), Apollo Tyres Ltd said “By making this pledge, we strive to demonstrate that sports and environmental responsibility can go hand in hand. Our commitment to sustainability extends beyond the football pitch, inspiring a positive change in the way we approach community development and environmental stewardship. I would like to invite everyone to join us in this journey towards a greener, more inclusive future.”

Apollo Tyres has been working towards this sustainable model to create access to sports and fitness and has multiple artificial football pitches across the country that has been created using 100% repurposed rubber from its own tires. The first such pitch was inaugurated near the North Stand of the iconic Old Trafford in Manchester, home of Apollo Tyres’ partner Manchester United Football Club, laying the foundation for this extraordinary endeavor.

In addition, the visiting motorheads at the Bharat Mobility Expo, also registered themselves for Apollo Tyres’ Bad Road Buddies initiative. This is an exciting getaway that takes one glamping through serene terrains along with tree plantation to improve upon the carbon footprint. This is an endeavor to further drive the message on Sustainability and help in the Company’s journey of planting 1.05 million trees by 2030. The company announced 3 such drives, including one especially for EVs.