Author: RubberWorld

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Bridgestone unveils sustainable tires for 2025 World Solar Challenge

Bridgestone Corporation has announced its continued support for the 2025 Bridgestone World Solar Challenge (BWSC), unveiling a new generation of sustainable tires featuring ENLITEN™ technology. These cutting-edge tires mark a milestone in eco-innovation, incorporating over 65% recycled and renewable materials—the highest ratio ever used by the company in motorsports.

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NewAge Industries attains Ecovadis Platinum rating

The EcoVadis assessment evaluates 21 sustainability criteria across four core themes: Environment, Labor & Human Rights, Ethics and Sustainable Procurement. NewAge significantly increased its performance in all four categories which led to this year’s overall score, placing it in the platinum category, a level higher than its previous gold rating. NewAge now ranks among the top 1% of all companies evaluated globally. More than 150,000 companies in over 185 countries and 250 purchasing categories have been rated by EcoVadis.

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Lubrizol expands TPU-focused partnership in Europe to North America with IMCD

Lubrizol has an extensive range of medical grade TPU solutions and differentiated design, development, and manufacturing services for medical devices. IMCD is a leading partner for the distribution and formulation of specialty chemicals and ingredients. The company has developed expertise in medical-grade polymers and established an extensive presence in the medical and healthcare market, combining partnerships with leading suppliers and a wide customer base.

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Bridgestone Retail Operations supports veterans with $100,000 Wounded Warrior Project donation

Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, has donated $100,000 to Wounded Warrior Project® (WWP) following a two-week campaign where the company made a financial gift for every My Firestone and Tires Plus app downloaded by store customers.

As part of the campaign, BSRO and WWP also hosted an injured veteran and their guest at the 109th Running of the Indianapolis 500, where they received exclusive, behind-the-scenes access to the iconic race.  

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Teknor Apex acquires Danimer Scientific

Teknor Apex announced the acquisition of Danimer Scientific (“Danimer”), a leading bioplastics company focused on the development and production of biodegradable materials. This strategic move brings together two industry pioneers united by a shared vision for a more sustainable future. Headquartered in Bainbridge, Georgia, USA, Danimer operates two facilities with over 200,000 total square feet of world-class laboratories, manufacturing facilities, and testing space.

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Continental Tire plant in Sarreguemines receives ISCC PLUS sustainability certification

The Continental tire plant in Sarreguemines, France, recently received the International Sustainability and Carbon Certification (ISCC) PLUS sustainability certification. This globally recognized standard certifies that Continental meets specific documentation requirements relating to the use of renewable and recycled raw materials. It also confirms the completely transparent traceability of the raw materials used in the production process. Certification of the raw materials enables Continental to ensure the end-to-end traceability of materials from renewable and recycled sources. For the premium manufacturer, this is a further step on the way to more than 40 percent renewable and recycled materials in its tire products by 2030. In addition to the tire plant in Sarreguemines, the plants in Lousado (Portugal), Hefei (China), Puchov (Slovakia), and Korbach (Germany) are already ISCC PLUS-certified production sites of Continental Tires.

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TBC Corporation introduces the next generation of CrossWind tires

Palm Beach Gardens, Fla. (June 9, 2025) – TBC Corporation (“TBC”), a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations, today announced enhancements to the CrossWind Tires product portfolio, including new sizes for existing lines and the introduction of the brand-new CrossWind RuggedTraxxTM. The CrossWind Tires product portfolio now includes nearly 150 sizes across six product lines designed for passenger, SUV and light truck vehicles, and is marketed and distributed exclusively by TBC Corporation in the United States and Canada.

“CrossWind is a robust tire line that offers an unbeatable combination of sizes and segment coverage at a competitive price,” said Rachel Tibor, group vice president of wholesale marketing for TBC Corporation. “We’ve invested in strengthening this line to help ensure our customers have the products they need, when they need them, to support their growth and keep their customers driving forward.”

Founded in 1975, CrossWind has produced over 79 million tires worldwide and continues to evolve with new technology in design, development and manufacturing. CrossWind Tires is also dedicated to sustainable practices with a focus on reducing, reusing and recycling waste tires, advancing clean technology and driving sustainable development.

Enhancements to the CrossWind portfolio include:

CrossWind RuggedTraxxTM
The brand-new RuggedTraxx is a rugged terrain tire designed for drivers of trucks, SUVs and jeeps, who want to enjoy extreme off-road adventures with the ability to also drive comfortably on paved roads. Its crossed horned block design provides strong traction on muddy and soft surfaces, and the tire is also specifically designed for climbing performance. RuggedTraxx is offered in 28 sizes and includes a 50,000-mile tread warranty. Click here to watch a video.

CrossWind TrailTraxxTM
The all-new TrailTraxx is an all-terrain tire that gives drivers the versatility for both everyday commutes and rigorous off-road adventures. The new tread design offers a balance of traction, durability and comfort to promote confident driving in unpredictable weather conditions including rain, ice, or snow. Reinforced sidewalls reduce punctures and damage from rocks and sharp objects. TrailTraxx is offered in 34 sizes and includes a 55,000-mile tread warranty. Click here to watch a video.

CrossWind Ultra Sport+TM
The Ultra Sport+ is an ultra-high performance, all-season tire that delivers exceptional sporty handling, responsive grip, and stability at high speeds, no matter the season. Ideal for sports cars, luxury vehicles and high-performance sedans, the four main longitudinal grooves offer improved wet performance, and the ridge design creates an enhanced drainage system that disperses water more quickly for better handling on wet surfaces. The high-density 3D sipes enable better control, breaking and cornering performances. Ultra Sport+ is available in 40 sizes and includes a 50,000-mile tread warranty

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