Birla Carbon will participate at Tire Technology Expo 2023

Hannover, Germany – Birla Carbon will participate at the Tire Technology Expo 2023, in Hannover, Germany, from March 21 – 23, 2023. Birla Carbon will exhibit at booth C416.

Birla Carbon will share innovative solutions for the tire industry, covering high durability, low permeability, balance rolling resistance, and low hysteresis for sidewall compounds. These solutions can be viewed through the state-of-the-art virtual showroom at Tire Technology Expo 2023.

Speaking about the participation, John Davidson, Chief Sales & Marketing Officer, Birla Carbon, said, “The foundation of Birla Carbon’s global leadership is in a number of key areas, including sustainability and digital innovation. The Birla Carbon virtual showroom created a unique virtual experience that helps customers discover various applications and benefits of carbon black products.” He further added,” The event enables us to collaborate with customers on new product development, as well as ContinuaTM SCM solutions. Our purpose of ‘Share the Strength’ aligns with our desire to connect key stakeholders and enable value discovery in the carbon black industry.”

An industry leader in innovation and sustainability, Birla Carbon provides a range of sustainable solutions to its customers in the mobility industry. With technical expertise and superior quality, Continua™ SCM solutions will enable significant and quantifiable carbon footprint reductions, opening the way for greener, cleaner, and more sustainable industry value chains while enhancing tire performance and longevity.

Exhibiting at booth C416, Birla Carbon will showcase specialty and sustainable product offerings aimed at increasing the performance and durability of tires for Light Transport Vehicles (LTV) and Heavy Transport Vehicles (HTV) while providing enhanced sustainable and circular solutions at scale.