BKT is official off-highway tire supplier for Rugby World Cup France 2023

Seregno, Italy – BKT is starting a new sporting adventure by becoming Official Off–Highway Tire Supplier for Rugby World Cup France 2023. It is one of the most prestigious tournaments for this sport and will celebrate its tenth edition. On September 8, 2023, at the Stade de France, the Cup will start with the match between France, the hosts, and New Zealand.

Beyond sport, the goal of the Rugby World Cup 2023 will be to offer an inclusive event and set new standards of corporate responsibility and sustainability, becoming a reference point in terms of inclusion for future sporting events. This is a theme that BKT fully embraces. Corporate responsibility has always been at the heart of the brand’s policies and strategies: putting people and their well-being at the center, complying with appropriate labor standards and aiming for a more sustainable business by reducing waste and pollution, these are priority areas for BKT.