Bridgestone Corporation announces its 2025 motorsports plan
Brussels, Belgium – Bridgestone Corporation announced that the company will continue to support various domestic and overseas motorsports, ranging from top-level professional race series to grassroots amateur races, to further enhance and support motorsport culture. Valuing its “origin” as a tire manufacturer, the company will contribute to the development of motorsport culture by reinforcing the sustainable global motorsport as a “mobile laboratory” and connecting the refined technologies under extreme conditions to the development of replacement car and motorcycle tires.
In top-level professional race series, Bridgestone’s support will primarily come through supplying Bridgestone POTENZA tires for SUPER GT car races in Japan. The company will also provide Bridgestone BATTLAX tires for motorcycle races for All Japan Road Race Championship motorcycle races and Endurance World Championship (EWC), the world’s foremost series of endurance motorcycle races by Fédération Internationale de Motocyclisme (FIM). With Firestone FIREHAWK tires for car races, the company serves as the exclusive tire supplier for the prestigious motorsport series in North America, the NTT INDYCAR® SERIES, which includes INDY500.
Bridgestone also supports grassroots motorsports. For example, the company continues to supply tires to Super Taikyu Series races as the official tire supplier. In addition, it will supply tires for the All-Japan Gymkhana Championship and Mazda’s grassroots motorsport races as well as the TOYOTA GAZOO Racing GR86/BRZ Cup, a race series that uses mass-produced tires, and the TOYOTA GAZOO Racing Rally Challenge, a grassroots motorsport rally for beginners. At the same time, the company will seek to expand the fanbase for motorsport through the continuation of the POTENZA Circuit Challenge, an open-participation event that offers beginners the opportunity to take their first drive around the circuit. Through its involvement in these and other races across the globe, Bridgestone will continue to advance and refine its technologies and brand power by pursuing the limits of maximum tire performance under extreme conditions as it seeks to support the safety of all drivers and riders from professionals to amateurs and teams, and to empower each and all to achieve their best from the ground up.
Meanwhile, by supporting sustainable motorsport activities with primarily tires equipped with “new premium” ENLITEN® technology, which is the base technology for product design, Bridgestone is providing support for a carbon-neutral mobility society. The company will continue to sponsor the Bridgestone World Solar Challenge, a world-leading solar car race held in Australia for which the company has been the title sponsor since 2013. The company will supply competitors in this race with tires equipped with ENLITEN® technology and that use recycled and renewable materials at higher ratio. The company will also continue its title sponsorship and support of the Bridgestone FIA ecoRally Cup, an international competition in which non-professional drivers compete with a focus on electricity efficiency using zero-emissions vehicles.
As a new undertaking in 2025, Bridgestone will begin supporting the KYOJO CUP, a series of races for female drivers as the official tire supplier and contribute to the realization of the diversification of motorsport culture.