Bridgestone debuts all-new Dueler A/T Ascent featuring Enliten technology

Nashville, TN – Bridgestone Americas (Bridgestone) announced the debut of its first ENLITEN™ Technology all-terrain tire, the all-new
Bridgestone Dueler A/T Ascent. Specifically engineered for high rim diameter vehicles, Bridgestone’s latest all-terrain tire delivers excellent on-road refinement combined with excellent wet, winter and off-road traction. It also maximizes wear performance to improve sustainability over the life of the tire.

The Dueler A/T Ascent’s performance prowess starts with its aggressive new tread
pattern. It has full-depth features that ensure maximum performance throughout the
life of the tire. This pattern features stone rejectors, widened tread slots and notches
tuned to reduce noise and chip tear, and full-depth, interlocking 3D sipes with
increased density for outstanding snow traction. The aggressive tread pattern extends
into the sidewall with a square shoulder, a deep buttress design, and noise-treated
side lugs.

Designed with extended wear life as one of its key objectives, Dueler A/T Ascent is the
latest Bridgestone — and the first all-terrain — tire to feature ENLITEN™ technology.
The Dueler A/T Ascent has a unique wear-resistant compound that can go further,
enabling the impressive 60,000-mile limited warranty* without compromising
performance.

“Our mission with Ascent was to develop a luxury truck tire that could tackle the trails
on the weekends without sacrificing the comfort of the daily commute,” said Jeremy
Norwood, Chief Engineer, Consumer Replacement Product Engineering. “As our first
A/T tire to integrate ENLITEN™ Technology, we’ve developed a tire with excellent wet,
winter and off-road performance paired with impressive wear resistance.”
Additional key engineering features of the Bridgestone Dueler A/T Ascent tire include:

On- and Off-Road Adaptability: The Dueler A/T Ascent tire is equipped to
effortlessly switch between a premium on-road experience and unyielding offroad
capability. Precision sawtooth edges are designed to deliver the traction
to claw through rugged terrain. The entire tread pattern has been fine-tuned
to reduce vibrations and noise to complement the smooth, comfortable ride of
premium SUVs and trucks.

Impressively Long Tread Life: Crafted to withstand the demands of the road
and trail, the Dueler A/T Ascent tire is designed to resist irregular wear
throughout its 60,000-mile limited warranty*, equipping you to venture
forward with confidence.

Wet and Winter Traction: Bridgestone’s full-depth 3D sipe technology is
designed to deliver the biting edges and tread stability to navigate wet and
wintry roads. The Dueler A/T Ascent tire rapidly evacuates water and wintry
slush from the tread to help ensure confident contact and control. The tire is also
3-Peak Mountain Snowflake certified for winter traction.
The Bridgestone Dueler A/T Ascent tire is now on sale. With 35 available fitments,
Bridgestone’s latest all-terrain tire is engineered to fit high rim diameter luxury and
top-trim trucks and SUVs with wheel sizing between 17- and 22-inch rim diameters.
Bridgestone’s development of the Dueler A/T Ascent tire aligns with the Bridgestone
E8 Commitment, which consists of eight Bridgestone-like values starting with the letter
“E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and
Empowerment). The Bridgestone Dueler A/T Ascent aligns with its “Emotion” and
“Extension” commitments.