Bridgestone to close truck and bus radial tire business in China
Tokyo, Japan – Bridgestone Corporation (Bridgestone) has been strengthening its premium focus in China as part of its “Rebuild Earning Power” initiative, since 2021. In its next three year plan, the Mid-Term Business Plan (2024-2026), Bridgestone will further intensify this focus and will cease production and sales of truck and bus tires at Bridgestone (China) Investment Co., Ltd. (BSCN), and withdraw from the commercial tire business in Chinese market. The aim is to “Reinforce Earning Power” and achieve the “True Next Stage.” Moving forward, strategic resources will be directed to the premium tire market for passenger vehicles, where growth is anticipated, leveraging Bridgestone’s strengths to “reinforce earning power.”
BSCN has been vigorously undergoing business restructuring to enhance its premium focus, and after carefully considering factors such as market dynamics and competitive advantage, and BSCN has decided to cease production and sales of truck and bus tires. The Company extends its appreciation to the employees, the supportive local community of BSSY, and all stakeholders involved in its truck and bus radial tires business. Bridgestone has ensured that appropriate procedures are followed in accordance with various regulations and labor agreements, while minimizing the impact on affected employees and local communities.
Drawing from its corporate commitment, “Bridgestone E8 Commitment,” which serves as its axis to drive management while earning the trust of future generations, Bridgestone will accelerate its transformation to realize its vision: “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company.”