Continental takes pioneering role in responsible sourcing of natural rubber
Continental pursues a holistic approach to make the complex and fragmented supply chains for natural rubber more sustainable: The latest digital technologies, local involvement in the cultivation of rubber, and close cooperation with strong partners are aimed at creating more transparency along the entire value chain. “We actively take responsibility in our supply chains. Only when natural rubber is responsibly sourced, we consider it a sustainable material,” says Claus Petschick, Head of Sustainability at Continental Tires. As of today, completely seamless traceability of natural rubber is technically impossible due to the high complexity of the supply chain. With its commitment, Continental is working at full speed on a blueprint for the sustainable and responsible structuring of supply chains.
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