Bridgestone to invest additional $42 million to establish commercial operations of guayule in North America
Bridgestone plans to invest an additional $42 million to establish commercial operations, with additional investment and expansion planned toward 2030. The company will collaborate and partner with local U.S. farmers and Native American tribes to increase capacity of up to 25,000 additional acres of farmland for planting and harvesting guayule at scale. Bridgestone is targeting sustainable commercial production of guayule-derived natural rubber by the end of the decade.
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