New Pirelli logo identifies tires with at least 50 percent sustainable materials
The latest Pirelli marking was used for the first time on the P Zero E. This tire contains more than 55% of materials of bio-based and recycled origin* throughout the entire range at launch, as certified by Bureau Veritas: a world leader in verifying conformity and certification in quality, environment, health, safety, and social responsibility standards (ISO14021). Third-party verification of eco-compatible materials will continue to be standard across all future products that adopt the new logo.
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