Tire Technology & Manufacturing

Avery Dennison Corporation announced the launch of the AD Maxdura tire tag, one of the most advanced embedded UHF RFID tags for the tire industry. Every year some 3 billion units are manufactured globally and RFID is increasingly being adopted by all leading tire manufacturers, Michelin for instance has announced it is fitting RFID sensor tags to all its tires by 2023 and countries such as China are looking to make its use mandatory. 

Continental is expanding its market share in the tire segment for fully electric vehicles In 2020, six of the world’s ten highest-volume manufacturers of electric vehicles relied on the high technological expertise of the premium tire manufacturer for their original equipment. These included Tesla with its Model 3 and Model S and Volkswagen with the ID.3. Also Asian manufacturers, for example BYD, one of China’s largest car producers, rely on Continental tires as original equipment for their electric vehicles. This underscores the product strategy and quality of the company’s products in the electromobility segment