J.D. Powers survey finds major tire brands losing grip on customer loyalty
Tire traction and handling satisfaction declines seven points to 803 (on a 1,000-point scale) from 2024, the biggest year-over-year decline of any factor, according to the J.D. Power 2025 U.S. Original Equipment Tire Customer Satisfaction Study. Vehicle owners who say they had one problem with tire traction and handling have a loyalty rate that is 19 percentage points lower (39%) than the loyalty rate of those who didn’t have a traction or handling problem (58%). After the first two years of ownership, overall satisfaction for tires declines to 790 from 796.
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