Bridgestone Corporation (Bridgestone) has been strengthening its premium focus in China as part of its “Rebuild Earning Power” initiative, since 2021. In its next three year plan, the Mid-Term Business Plan (2024-2026), Bridgestone will further intensify this focus and will cease production and sales of truck and bus tires at Bridgestone (China) Investment Co., Ltd. (BSCN), and withdraw from the commercial tire business in Chinese market. The aim is to “Reinforce Earning Power” and achieve the “True Next Stage.” Moving forward, strategic resources will be directed to the premium tire market for passenger vehicles, where growth is anticipated, leveraging Bridgestone’s strengths to “reinforce earning power.”
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