On July 13 in Frankfurt, Michelin received the AutomotiveINNOVATIONS Award 2023 in the ‘Chassis, Car Body & Exterior’ category for its road-approved car tires containing 45% sustainable materials. The award was presented by PricewaterhouseCoopers (PwC) and the Center of Automotive Management (CAM) which, for over a decade, has conducted studies with manufacturers and suppliers to identify major innovations in the automobile industry. For the occasion, a jury was composed of seasoned figures from the industry, the world of science and consulting, as well as the specialized media.
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