Bridgestone celebrates the 60th anniversary of its motorsport activities in 2023, and this year, the company will continue to support various domestic and overseas motorsports, ranging from top-level professional race series to grassroots amateur races, primarily by supplying Bridgestone POTENZA tires and Firestone FIREHAWK tires for car races, and Bridgestone BATTLAX tires for motorcycle races. Also, placing sustainability at the core during this memorial year, the company is challenging to evolve global motorsport activities in a new way and to build Bridgestone brand as a “sustainable global premium brand”, as well as “supporting the global motorsport culture.”
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