Bridgestone introduces TireConnect functionality to enable direct referrals to independent dealers across U.S. and Canada
Bridgestone Americas (Bridgestone) announced it has introduced new functionality to enable direct referrals from its consumer websites to over 900 TireConnect affiliated dealers across the U.S. and Canada. This new feature now provides customers the option to quote, request an appointment or purchase online from any TireConnect-enabled dealer directly from the Bridgestone and Firestone websites. This lead-transfer capability will provide a meaningful boost in tire leads and sales to independent dealers who can now benefit from the millions of customers visiting Bridgestone’s corporate websites, just like national retailers.
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