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Comprising a new geometric brandmark to accompany the unchanged wordmark, the new logo has its origins in the hexagon, the chemical structure of vulcanized rubber and a recognized symbol of Northern Ireland where the company was founded in 1979. The shape is a nod to the hexagonal basalt columns of the Giants Causeway – an iconic landmark on the country’s North Coast and the inspiration behind the ‘Giants of Belting’ moniker. The highlighted ‘peaks’ show how the hexagon has evolved in an upward and outward trajectory, reflecting Smiley Monroe’s growth and global expansion over the past 45 years. The solid shape creates an angular “s,” while the two peaks on the silhouette mimic the chevron pattern found on a conveyor belt.

Continental is boosting the production capacity of its tire plant in Rayong, Thailand, by additional 3 million units per year. The gradual expansion plan of the operations stands for a planned total investment of more than 300 million euros (13 billion Thai Baht). The Board of Investment of Thailand is supporting the project under its Investment Stimulation Measure for Economic Recovery Scheme, thus supporting Continental’s ongoing growth in Thailand and the APAC region. This expansion will create approx. 600 additional jobs in the upcoming years. With more than 900 employees already working in its Rayong tire plant, the company is reinforcing its commitment to the Thai market and the Asia-Pacific region.

Continental has released its first EV compatible truck/bus tire in the United States. The Conti HAU 5 is a metro all-position tire designed specifically for urban city buses.
As a premium tire manufacturer for both Original Equipment and Replacement markets Continental understands the need for tires that can withstand the additional weight load that come with electric vehicles. Continental’s EV compatible tire is designed with this in mind.
Despite the lower complexity of an electric drivetrain, wheel loads can increase due to the weight of the traction batteries. This leads to higher tire load capacities. At the same time, in order to efficiently convert the storage capacity of the batteries into maximum vehicle range, the rolling resistance of the tires must be minimized, thereby reducing energy consumption.

Apollo Tyres’ Chennai Plant has been conferred with 2024 Energy Management Insight Award from the Clean Energy Ministerial (CEM), a high-level global forum headquartered in Paris, France.

The Center for the Polyurethanes Industry (CPI) of the American Chemistry Council (ACC) announced the recipients of two prestigious industry awards – the 2024 Polyurethane Innovation Award and the 2024 Distinguished Leadership Award. Both awards were presented during the closing session at the 2024 Polyurethanes Technical Conference in Atlanta, Ga.

Shanghai, Chin – During Rubbertech China 2024 from 19th to 21st September 2024, Green Gold Giant Company displayed its advanced

Hultec has announced a strategic brand alignment that brings together four companies it owns under a singular global name called Hultec. Incorporated in the new unified Hultec brand are: S & B Technical Products serving water and wastewater infrastructure; Maloney Technical Products, supplying rubber and plastic solutions for oil and gas exploration; RieberLok self-restraining gaskets for PVC pipe; and Terramix the company’s primary research and manufacturing arm in Costa Rica.

Teijin has teamed up with Germany’s herone GmbH and the UK’s Envision Racing to develop a composite wishbone which has the capability be used in a Formula E racing car using Tenax™ ThermoPlastics. This collaborative effort not only leverages cutting-edge materials and advanced manufacturing techniques but also highlights how innovative partnerships can drive sustainable solutions for the future.

The Milestar Momentum Associate Dealer Program offers quarterly bonuses based on sales performance, making it competitive with tier-one and tier-two brands. Dealers will also gain
access to comprehensive marketing resources, including the Milestar Academy, which equips distributors and dealers with in-depth product knowledge and marketing support.

The new smart #3 BRABUS version leaves the factory line on EcoContact 6 Q tires from Continental. The tire manufacturer equips the SUV coupé with energy-saving premium tires in 20-inch size as original equipment. The smart #3 is the second model produced by the joint venture between Mercedes-Benz and the Chinese manufacturer Geely.