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A 19-year member of the SRNA team, Bradford has experience working with several departments throughout the company. Most recently, Bradford was the Senior Manager of Motorsports and Events, where he and his team oversaw an abundance of successful motorsports marketing and dealer support initiatives.

Akron Rubber Development Laboratory, Inc. (ARDL) announced the promotions of Nicki Hershberger and Katie Kelley. Their dedication and initiative have proven to be a valuable asset in the growth and success of ARDL, benefiting both the company and its employees.

Sumitomo Rubber North America, a subsidiary of Sumitomo Rubber Industries, Ltd., announces the promotion of Wes Samperio to Dunlop Motorcycle Tires’ Product Planning Manager.

Cotter joined SRNA in 2012, and has supported the Dunlop Motorcycle side of the business since 2015. In her 12 years with SRNA, Cotter has supported both the Falken and Dunlop Motorcycle brands, holding positions in Business Analysis and Customer Service.

GRI introduces its latest advanced radial flotation tire GREEN XLR F88 to GRI’s expanding radial tire portfolio. The GREEN XLR F88 is a technologically advanced radial flotation tire in size 800/55R26.5 specially designed and developed for slurry tankers and trailers.

Through an EU-funded project together with research- and customer partners, Elkem has developed a new specialized iron silicon powder, which may allow 3D-printing of components for electrical motors.
In the SOMA project (Lightweight solutions for e-mobility by AM for soft magnetic alloys), Elkem together with the project partners VTT (coordinator), Siemens, Stellantis and Gemmate Technologies have developed powder for use in 3D printing.
The powder is so-called soft magnetic, meaning that it is easy to magnetize and de-magnetize, which is important in electrical motors.

The AMAP Educational Workshop in Fort Worth Texas, originally scheduled for March 2024, will now be taking place in March 2025.

Exhibitor registration for K 2025, The World’s No. 1 Trade Fair for Plastics and Rubber, is now open online at www.k-online.com/2330. The deadline for reserving exhibit space at K 2025 is May 31, 2024. The event will be held from October 8 – 15, 2025 at the fairgrounds in Düsseldorf, Germany. K 2022 exhibitors can easily register for K 2025 with their existing log-in and make necessary changes on the registration form. First-time exhibitors will be guided step-by-step through the online application process.

KraussMaffei announces that Rafl Benack is the new managing director of Extrusion EMEA as of January 1st, 2024. As Managing Director, he is responsible for the Extrusion EMEA’s business and the development of the Extrusion technology worldwide.

Ralf Benack comes from Continental AG, where he worked for almost 20 years, most recently heading the tire management solutions business for commercial end users in EMEA. Prior to that, the economics graduate was responsible for sales and marketing of truck tires in the Asia-Pacific region as well as project management in research and development for tires at Continental.

At the Tokyo Auto salon Toyo Tires presented its Sustainable Concept Tire. The tire, using 90% sustainable materials is a step forward towards a more viable future mobility. Until now, the highest ever usage rate of sustainable materials in one of our tires was 50%. This achievement was made in the Open Country tires used in the 2024 Dakar Rallye. This latest development, unveiled today, dramatically surpasses this share.