Continental and Security Matters (SMX), an innovative tech platform specializing in digital tracking using unalterable chemical-based barcodes, have succeeded for the first time in verifying beyond doubt a marker substance for natural rubber in a tire, and thus throughout the entire production process. The dedicated marker technology, which both companies optimized for use in natural rubber, is designed to create greater transparency along the entire value chain of tires and technical rubber products from Continental. Provided with special security features, the use of the marker substances enables the invisible marking of natural rubber with information on its geographical origin. This means, for example, that responsibly sourced natural rubber and its origin can be verified at every stage of the supply chain all the way to the customer. By doing so, Continental is further strengthening its pioneering role in its commitment to greater transparency along its supply chain. By 2050 at the latest, all materials that Continental uses in its tire production will originate from responsible sources.
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