Ecore launches TRUcircularity Program to help customers achieve sustainable impact

Lancaster, PA – Ecore International announces the launch of its groundbreaking TRUcircularity™ program, which aims to eliminate rubber waste by recycling and reimagining every end-of-life rubber floor. Ushering in a new era of environmental responsibility, this innovative initiative helps Ecore customers achieve sustainable impact through circularity.

TRUcircularity enables Ecore customers to complete the circularity loop by not only installing upcycled rubber flooring but also recycling their end-of-life rubber flooring, through Ecore, to be turned into the next generation of performance surfacing. By joining the TRUcircularity program, customers become active participants in the circular rubber economy. To honor their commitment to protecting the environment, Ecore will present each partner with a Circularity Guarantee certificate specifying the amount of rubber flooring they diverted from landfills.

“As its name suggests, our mission with this program is true circularity,” said Art Dodge, CEO of Ecore. “Through this program, we work together with like-minded customers to embrace the remarkable and renewable properties of rubber, and to keep this magical material out of landfills by transforming it into high-performance surfaces that help people live healthier, safer and stronger lives.”

“We welcome any and all companies to help us revolutionize the rubber recycling landscape by joining our TRUcircularity program,” added Dodge. “By partnering with organizations who share our vision, we can transform the way end of life rubber is managed and turn it into a resource with infinite use and value. Together, we can make a significant difference in creating a planet free of rubber waste while improving the performance and safety of the spaces where we live, work and play.”

Ecore’s dedication to reclaiming rubber materials has already yielded impressive environmental results, including the avoidance of over 3,300 tons of CO2 emissions, the creation of more than 1,500 unique performance products from reclaimed rubber and the diversion of over 300 million pounds of rubber from landfills annually.

In addition to contributing to a sustainable future, Ecore’s high-performance flooring products also enhance people’s lives today. Ecore’s innovative technology creates products that reduce impact, support joints, mitigate noise, and reduce fall-related injury risks, enabling individuals to perform better and enjoy activities for longer periods of time. With Ecore’s flooring solutions, customers can customize beautiful spaces while benefiting not only from durability and easy maintenance, but also employee and others’ well-being through acoustical, ergonomic and safety performance.