Falken Tires names Ken Hsu as vice president of marketing

Rancho Cucamonga, CA – Sumitomo Rubber North America, a subsidiary of Sumitomo Rubber Industries, Ltd., announced the hiring of Ken Hsu as Vice President of Marketing, Falken Tires.

Ken brings over 20 years of experience through various leadership roles from all facets of the automotive industry. Before joining SRNA, Ken served as Vice President of Marketing and Strategy at U.S. AutoForce. His previous experiences in the automotive industry include Yokohama Tire, Tire’s Warehouse, and Volvo Cars. Ken will oversee the Product Planning, Sales Strategies, Marketing, and MTP Planning departments.

“Ken’s time at Yokohama Tire, Tire’s Warehouse, and recently U.S. AutoForce will bring a new perspective to the EC and our overall market approach,” said Darren Thomas, SRNA’s Chief Executive Officer and President. “I believe Ken is best qualified to make an impact and elevate the Falken Tires brand to greater heights.”

“With experiences from the lens of a supplier, competitor, and customer – the journey brings me to a well-rounded starting point at Falken Tires to collaborate and build upon the tremendous successes,” said Ken Hsu. “Falken has grown remarkably through strong products, smart decisions, and, most importantly, great people. I am excited to join the talented team and help focus efforts that will impact and further drive the business.”