Falken Tires schedules series of regional driving and off-road events for 2023

Rancho Cucamonga, CA – Falken Tires, a subsidiary of Sumitomo Rubber North America (SRNA) has firmed up its aggressive customer outreach programs with sponsorships and tech support in four arenas relative to the brand’s passenger tires, highlighting the AZENIS RT660, and four special programs with respect to its WildPeak off-road line of tires.

Falken Tires becomes the title sponsor of the popular Spocom nationwide events, which bring together multiple industries, offering attendees a unique experience of automotive culture. Those dates include Berkeley, CA, June 24, and Anaheim, CA, August 12.

Additionally, Falken will be present at four GRIDLIFE events this year, serving as the spec tire for the Club TR class and Sundae class, offering its AZENIS RT660 to all entrants. GRIDLIFE automotive experiences encourage greater driver and spectator participation. Falken’s events are set for Michigan (June 2-4), Mid-Ohio (August 6-8), Lime Rock Park (August 18-20) and Laguna Seca (October 20-22).

Falken also will participate in the seven rounds of the Optima Search for the Ultimate Street Car this season through the Ultimate Street Car Association (USCA. USCA is a sanctioning body formed to create safe, fun and high profile national automotive events for street legal performance vehicles.

Falken continues its relationship with the Sports Car Club of America (SCCA) as the spec tire for the SOLO Coupe class, providing autocrossers who field either Toyota FR-S or Subaru BRZ models exclusive to this class with its AZENIS RT660 tire, sized 225/45R17.

“Falken Tires is looking at being at a number of unique driving and automotive-centric events this year in order to both familiarize spectators and participants with our brand, our performance tires, particularly the AZENIS line-up, as well as maximize the existing relationships we have,” stated Gerald Alvarado, Falken’s Motorsports & Events Supervisor.

With the intent to highlight the brand’s WildPeak line of tires, Falken will participate in four important off-road-oriented programs throughout the year, including the popular Overland Expo’s West, Pacific Northwest and Mountain-West events. The first event is scheduled May 19-21 in Flagstaff, AZ; followed by Redmond, OR, July 7-9; and August 25-27 in Loveland, CO.

Falken will return to the popular Easter Jeep Safari in Moab, UT, this April 1st-9th, when the combined efforts of the Red Rock 4-Wheelers will once again produce a multitude of events and driving trails.

Moving from Moab to the sand, Falken will attend Jeep Beach in Daytona, FL, from April 23rd to the 30th when the largest Jeep-only event on the East Coast occurs on what is arguably one of the world’s most famous beaches.

Finally, closer to home, Falken and its WildPeak line-up will appear at the annual Sand Sports Show in Costa Mesa, CA, at the Orange County Fairgrounds, September 15-17.

“The biggest takeaway from this kind of commitment on the part of Falken is ‘community,” stated Douglas Fletcher, Falken’s Light Truck and Off Road Motorsports Supervisor. “Falken wants to be in the ‘thick of things’; in other words, we believe strongly in customer engagement and one-on-ones. It’s important to understand who our buyers are, what they like and how we can reach out to them.”