Goodyear Mastercraft Courser tire wins new product award at SEMA

Las Vegas, NV -At the 2022 Specialty Equipment Market Association (SEMA) Show, The Goodyear Tire & Rubber Company’s new Mastercraft® Courser® Trail HD™ tire has ranked in the top three SEMA New Product Award podium positions in the Tire and Related Product category.
“We continue to enhance Goodyear’s multi-brand portfolio to put the needs of today’s drivers first, which is why we continuously innovate to introduce tires like the Mastercraft® Courser® Trail HD™ that deliver the performance benefits, sizes and aesthetics drivers want,” said Michiel Kramer, executive director of Product Marketing at Goodyear. “We are proud to be recognized for these efforts this year at SEMA.” The new Mastercraft® Courser® Trail HD™ offers dependable everyday use, while also giving drivers confidence to go beyond the asphalt. With raised black lettering on its sidewalls and bold, aggressive upper sidewall styling, the Mastercraft® Courser® Trail HD™ combines style and performance. These tires feature reliable wet handling for all-season performance, Small Noise Barrier Walls to help reduce road and wind noise and Winter Biter Treads for improved snow acceleration.