GRI expands its presence in Europe by acquiring ATRA in Hungary

Colombo, Sri Lanka – GRI has acquired ATRA Kecskemet of Hungary, into its network of companies worldwide and strengthening its presence in Europe.
With an operating history of over 30 years, ATRA is a versatile, dynamic, and diversified company that services material handling, agriculture and construction industries and fitment services across Hungary and neighbouring countries in Europe. Since its inception over three decades ago, ATRA has built a nationwide presence with eight branches across Hungary and operates through a seasoned staff of 50 personnel. It services some the largest and most reputed forklift distributors in the country and has captured over 50% market share of both the material handling and construction tire markets.
Mr. Giorgio Gramegna, Director of Europe at GRI said, “The acquisition of ATRA is a strategic move by GRI. This significantly strengthens our business in Hungary for all our key products. Hungary is also ideally located in Europe between Western and Eastern Europe. It brings us closer to all our customers in neighbouring countries and has the potential to be a noteworthy logistics and operational hub in the region.
“We are truly honoured to serve our customers in Hungary. Expanding our footprint across Europe is a key strategic thrust for GRI, as we see immense potential to provide superior services in the continent and secure a significant market opportunity. GRI is already located in Germany, Spain, France, Netherlands, and the Baltics; and now we are in Hungary as well,” stated Dr Mahesha Ranasoma, CEO of GRI
Mr. Prabhash Subasinghe, Managing Director of GRI said “Acquiring ATRA was an easy choice, as it services all the categories of GRI specialty tires, and it has maintained an impressive heritage of customer service, professionalism, and sustained business growth consistently increasing its market share. We are delighted to welcome ATRA into the GRI family as we look forward to unlocking greater synergies in the Hungarian market. I thank all stakeholders who worked tirelessly to make this acquisition a success.”
Mr. Tibor Somos, founder, and Managing Director of ATRA added further “We are delighted to be part of GRI’s global network. I founded ATRA with the aim of providing an excellent service and high-quality tires to all of Hungary, and I am happy to have expanded the business over the past 30 years to greatly achieve that ambition. We have built a solid business that has earned the respect of our customers, owing to the commitment and dedication of our staff, the quality-of-service, and products we offer. Under GRI’s new ownership as well as leadership, I am confident that ATRA will scale to even greater heights.”
GRI produces high-grade specialty tires that are built sustainably using pure natural rubber in Sri Lanka. Founded in 2002, the company produces material handling solid tires, radial agriculture tires, and construction tires. GRI has operations in ten countries, and a business presence in more than 50 countries worldwide. Since 2018, GRI has been advancing in the rapid expansion of its specialty tire production plants and tire compound mixing facilities in Sri Lanka as well as its operations in key countries. GRI ensures its commitment to sustainability and environmental protection throughout its operations both locally and globally.
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