J.D. Power ranks Falken Tires number one in customer satisfaction for truck/utility vehicles

Rancho Cucamonga, CA – Falken Tires, a subsidiary of Sumitomo Rubber Industries, Ltd. of Japan, has been named the #1 Original Equipment tire brand for Truck/Utility vehicle owners according to the J.D. Power 2024 U.S. Original Equipment Tire Customer Satisfaction Study.

Falken also ranked highest in Traction/Handling, further demonstrating its commitment to improving the driving experience for each and every customer.

“The Falken team is thrilled to be recognized for our efforts in the Original Equipment space,” said Rick Zimmerman, Director of Original Equipment. “This award is the result of years of dedication to serving our OE customers, and ensuring drivers across North America are safe, comfortable, and confident on the road.”

“We are incredibly honored to receive this award from J.D. Power,” said Darren Thomas, Chief Executive Officer and President. “Our team takes pride in the quality of our products, and it’s always our goal to ensure anyone driving on Falken tires has a positive experience behind the wheel. Earning this award demonstrates our team’s hard work and dedication.”

Significant progress in innovation and technology has earned Falken an impressive lineup of Original Equipment fitments. Acquiring OE fitments helps ensure that Falken develops the high-quality products automobile manufacturers demand, and the high-quality products drivers trust