Jaguar Land Rover and Pirelli partner in FSC-Certified tires across full range of luxury vehicles

Gaydon, UK – Jaguar Land Rover has joined forces with global tire manufacturer Pirelli in a global automotive industry‑first commitment to use FSC‑certified natural rubber tires across its range of modern luxury vehicles.

The luxury car manufacturer will be the first to adopt FSC‑certified tires at scale, transitioning all tires from Pirelli across its entire portfolio, debuting on the new Range Rover Electric. The commitment will amount to over 250,000 FSC‑certified tires per year.

The collaboration between JLR and Pirelli represents a significant step in increasingly sustainable tyre production and adoption, supporting the preservation of forests and promoting sustainable development.

As part of its Reimagine strategy, JLR is fully committed to responsible sourcing, including working to ensure natural rubber used in its tire production is traceable across every processing stage through to origin.

The complex Forest Stewardship Council (FSC) chain of custody certification process verifies that FSC‑certified material has been identified and separated from non‑certified material as it makes its way along the supply chain, from the plantations to the tire manufacturer meaning it is fully verified to be sustainably farmed to the highest standards.

FSC insights show that awareness and understanding of the FSC logo is increasing, a 2023 survey revealed 77% of people in the UK recognise the FSC logo and 71% would be very or fairly likely to give preference to FSC‑certified products*.

In addition to introducing FSC‑certified products across JLR’s portfolio, Pirelli and JLR are working together to increase the percentage of sustainable and recycled content of all tyres supplied to JLR as they work towards shared sustainability ambitions.

JLR has also strengthened its global sourcing process to enable supplier evaluation on ESG criteria, as part of its effort to set new benchmarks for environmental, societal and community impact as a luxury business. By empowering buyers to collect supplier‑specific ESG data it can identify and select suppliers that can demonstrate they meet the highest standards relating to environmental performance, labour practices, and social responsibility.