Kirk Herbstreit and the Goodyear Blimp partner with Waze this college football season

Akron, OH – The iconic Goodyear Blimp has become synonymous with college football’s most marquee matchups and superior performances on the field.  And this season, Goodyear and Waze are taking the experience beyond the stadium to the roads as fans drive to games, tailgates and viewing parties throughout the country.

Beginning October 8 through January 31, 2022, Waze users in the U.S. can select the Goodyear Blimp icon to guide them to their destinations. Drivers can also receive navigation instructions from award-winning college football analyst Kirk Herbstreit as the voice for their trips on Waze. Additionally, all 129 D1 college football stadiums will be marked on the Waze map, making it easier than ever for fans to travel to their favorite stadium.

In celebration of the determination and grit it takes to get to Indianapolis, Goodyear is also hosting a ‘Road to Greatness’ sweepstakes now through Nov. 13. Fans who submit their predictions on the teams who will make it to the championships will have a chance to win tickets to the 2021 Goodyear Cotton Bowl Classic and the 2022 CFP National Championship. *

Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 55 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to

Waze is where people and technology meet to solve transportation challenges. It’s a platform that empowers communities to contribute road data, edit Waze maps, and carpool to improve the way we move about the world. Thanks to Wazers everywhere, Waze is able to partner with municipalities and transit authorities to reduce traffic and congestion—leveraging current infrastructure while impacting city planning.

A world with better transportation doesn’t have to be in the distant future. By harnessing the power of community to reverse negative trends in transportation, Waze can create a world where traffic is history. Visit to learn more.

No purchase is neccessary. Open to U.S. residents 18 or older (19 in Alabama and Nebraska, 21 in Mississippi). Message and data rates may apply. Sweepstakes begins September 4 and ends November 13. Sweepstakes subject to official rules at Void where prohibited.