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Sumitomo Rubber launches Azenis FK premium tire

Tonawanda, NY – Sumitomo Rubber Industries, Ltd. launched the latest flagship tires for their FALKEN Brand, which has garnered widespread popularity in Europe and North America. The latest “AZENIS FK520L” flagship tires for premium vehicles and “AZENIS FK520” EMT2 tires combine outstanding cornering performance with high all-around performance on wet road surfaces. Available in 68 sizes (total) at launch and featuring open pricing, these new tires will first go on sale in Japan on March 1 before subsequently launching in Europe, North America and other regions.

Developed with a proprietary left-right asymmetrical tread pattern in order to provide the cornering performance that premium vehicles demand. Featuring higher rigidity on the outside blocks, this new pattern provides solid grip when cornering to allow for agile handling at the driver’s will. In addition, the tread pattern also features wider grooves for greater water drainage performance in order to maintain a high level of all-around performance when driving on wet road surfaces, even at high speeds.

 “AZENIS FK520L” and “AZENIS FK520” both adopt a rubber compound that incorporates “Sustainable Silica Dispersion Agent,” an advanced all-natural biomaterial that readily forms bonds with both rubber (which is hydrophobic) and silica (which is hydrophilic), thus allowing for stronger bonding between rubber and silica. As a result, Sustainable Silica Dispersion Agent extends tire life without sacrificing performance on either wet or dry roads.

 On the design side, these tires exude luxury while making a powerful impact thanks to our popular “Nano Black,” a proprietary design technique that adds extremely fine ridges to the FALKEN Logo on the tire sidewall to suppress the reflection of light for a deeper shade of black that is sure to catch the eye.