Sumitomo Rubber promotes Bakari Howard to manager of motorsports

Rancho Cucamonga, CA – Sumitomo Rubber North America, a subsidiary of Sumitomo Rubber Industries, Ltd., announced the promotion of Bakari Howard to Manager of Motorsports.

Bakari has been with SRNA for 15 years, holding several different positions from TBR Sales to Product Training. Many tire dealers will recognize Bakari as the host of Falken Digital TV’s Tire Tech episodes.

“My previous roles have afforded me the opportunity to be very well rounded in this industry,” said Bakari. “I’ve seen the optics from both the associate dealer and wholesale distribution side to the end user at an event.”

In his spare time, Bakari enjoys cycling both on- and off-road, outrigger canoeing, and track days with his car.

“Bakari is a true enthusiast who knows our product inside and out,” said Darren Thomas, SRNA’s Chief Executive Officer and President. “He understands the multifaceted nature of our business, and has a great deal of experience interacting with our customers on multiple levels. I look forward to seeing him apply what he’s learned over the years to excel in this new role.”

“I’m excited about continuing the legacy that others have established before me in this department and growing our dealer interaction at events,” said Bakari.