Collaborative checkoff partnership leads to sustainable soybean oil commitment from Goodyear
Initial research led to the discovery that soybean oil could not only improve tire flexibility across temperatures, but also provide enhanced grip on road surfaces, making it an ideal choice for Goodyear’s all-weather tire line. Goodyear commercialized this innovation in its Assurance® WeatherReady® consumer tire line in 2017, the Eagle® Enforcer All Weather™ in 2018 and the Eagle Exhilarate™ in 2019, and announced the Goodyear Assurance ComfortDrive™ in 2020.
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