Tires Plus and Hibdon Tires Plus launch first refresh in two decades

Nashville, TN – Bridgestone Retail Operations, a subsidiary of Bridgestone Americas Inc. (Bridgestone), announced a phased roll-out of new logos and refreshed brand campaigns for the Tires Plus and Hibdon Tires Plus brands. It marks their first major refresh since Bridgestone acquired the two companies in 2006.

Updates to the logo include a single-color tire mark, a simplified logo palette comprised of Tires Plus yellow, black, and red, and refined typefaces of both the Tires Plus name and Total Car Care subhead – all designed to better reflect the evolution of vehicle maintenance. An evolved brand campaign integrates 3D animation with more human-driven expressions and interactions to elicit empowerment and emotion.

“For nearly 50 years, Tires Plus and Hibdon Tires Plus has represented excellence in total car care, and this brand evolution is an exciting next step in our journey to provide the best service for today’s customer,” said Marko Ibrahim, president, BSRO. “We look forward to continuing to serve our communities with modern services, personalized solutions and as always, our Promise to Care.”

Today there are nearly 400 Tires Plus and Hibdon Tires Plus locations located in 22 states and employing more than 5,000 teammates as part of the Bridgestone Retail Operations network of tire & automotive service providers. Tires Plus and Hibdon Tires Plus locations offer total car care, from premium Bridgestone and Firestone tires, to repairs and maintenance services.