Toyo Tire U.S.A. Corp. announces the promotions of Mike Snyder and Kenny Frederick

Cypress, CA – Toyo Tire U.S.A. Corp. announces promotions for two members of the company’s leadership team. Mike Snyder has been named senior director of strategic accounts and Kenny Frederick has become the director of sales, eastern division. These promotions reflect the evolving landscape of the tire industry and are in strategic alignment with the company’s future growth plans.
Mike Snyder previously served as the director of sales, strategic accounts and joined Toyo Tire U.S.A. Corp in 1993. With almost 30 years at the company and his extensive knowledge of the industry, he has continued to succeed with Toyo’s growing dealer segment.
“My goal in this expanded role will be to continue the growth of share within the customer’s business and within the markets,” said Mike Snyder, senior director of strategic accounts. “Toyo Tire is one of the finest products in the market today and the demand for our products remain strong.”
Kenny Frederick recently served as the strategic account manager, a role he has held since 2020. His time with the company spans over 10 years, starting with Toyo Tire U.S.A. Corp in July 2010 as the regional sales manager. Frederick brings over 35 years of experience in the tire industry to his new leadership role with the company.
“I am very proud of our Toyo Tire customer base, and I believe we have the best customers in the industry,” said Kenny Frederick, director of sales, eastern division. “I am honored to work with each of them in my new role and to continue to create a strong, healthy partnership within this competitive environment.”
“Toyo’s future growth across all of our product categories demands that we staff leadership roles with people of vision and commitment, both of which Kenny and Mike have demonstrated over their careers with our team,” said Rob Lovi, vice president, sales. “These assignments support our strategy of offering best in class support to our customers in both distribution and retail channels, via the proper alignment and specialization of our sales teams.”
To learn more about the full line of products from Toyo Tires, visit www.toyotires.com.